There are a lot of online marketing platforms to choose from nowadays. From social media to mobile marketing and email blast service, some businesses choose as many platforms as possible in the hopes of maximizing their reach.
But while spending time and resources on all digital channels may seem like a good strategy, it may actually end up hurting your business.
Let’s use an analogy to illustrate: We know there’s a lot of fad diets nowadays, but when you need to lose weight, do you try them all at once? Of course, not. You do your research and pick one that you think will be most effective for you. Or maybe you’re a bit of an expert, so you combine concepts from multiple diets to create your own personalized diet.
The same principles apply to choosing a digital channel for your business. You need to define concrete goals for your business, which key metrics to watch out for, and do your research to determine which options could work best for you, or whether you’ll do better by using a mix of platforms to achieve maximum profitability.
There are many other factors to consider in a digital channel, so check out the infographic below to learn more.