Consumer buying behavior encompasses many things. As a whole, it pertains to the general attitude, preferences, intent, and decisions made by customers when they’re visiting a marketplace to shop for goods or services. Yet, the tastes of individual consumers may vary. You’ll need a different marketing strategy for young age groups, and another approach for those in higher age brackets. How does your business respond in this scenario?
The key is in using certain criteria to get to know your customers better. You can start by identifying the platforms they’re using to communicate with your business. Monitor whether your website traffic is coming from your e-mail or social media campaigns, and tweak your content marketing strategies based on the results you get.
Every time customers go online, they leave valuable information about what content, commodities, or services they want or need. Your next step should be to analyze all the customer data and metrics you have collected, and from there, plan on improving online users’ interactions with your brand.
The accompanying infographic offers helpful facts, figures, and tips to help you decode the buying behavior of consumers in the digital era.