Have you ever wondered if consumers would still consider direct marketing as an option in this day and age? To answer this question, you may want to know what direct marketing is.
Direct marketing is a way of advertising your brand directly to your potential and existing clients through different channels and media. This is typically done by sending out brochures, catalogs, and magazines through mailing services. For this reason, it is often labeled as a traditional, expensive, and outdated method of marketing.
However, as technology continues to evolve, so does the art of direct marketing. Nowadays, direct marketing is done through ads generated using social media platforms and email marketing. It is also empowered by other advanced means like the Drop Cowboy Ringless Voicemail and Text and other similar tools. These tools help marketers reach their clients directly through automated processing systems.
As everyone moves closer to a paperless society, it’s getting easier to ignore the use of traditional methods. However, when they’re used in conjunction with a broader marketing campaign, they can still be capable of attracting customers’ attention.
What Is Direct Marketing In The Digital Age?
Instead of using paper-based ad materials, companies nowadays use digital platforms to promote their products and business. This gives direct marketing a new look, from the old-fashioned leaflets to social media ads, email, and SMS marketing. That said, here are some ways direct marketing can be done in the digital age:
- Use Voicemails
Voicemail is one of the most effective ways to garner the attention of potential clients. According to experts, these tools are among the most effective options when it comes to lead generation and conversion.
In addition, voicemails have a typical conversion rate of up to 20 percent, depending on how good your marketing skills are. This means that for every five people who texted and sent a voice mail, one of them would have availed themselves of your products and services.
As well as being profitable, these tools are also extremely affordable. With just a few cents, you’ll be able to send campaign messages to any people you want. If these great deals interest you, ask your SMS marketing provider or check Unlimited Ringless Voicemail.
Are Voicemails Easily Ignored?
Unlike traditional phone calls, which can be easily ignored, voicemails demand a client response. For this reason, you can get almost a hundred percent engagement from those people. Also, the higher the customer interaction, the higher the chances of conversion, resulting in a stable stream of revenue.
What About Its Compatibility?
Voicemail services are compatible with Android, iOS, and landlines. This smart compatibility feature allows you to reach your potential clients wherever they are, whenever you want. You may check this video to learn more about this marketing option.
Is Using Voicemail Secure?
Voicemails are usually operated through cloud-based platforms and solutions. By using the cloud, not only can you access wherever you are, but you can also make sure that every message and voicemail you send is safe from hackers. This protects you and your clients from having your sensitive information leaked out in public.
- Try SEO Internet Marketing
SEO Internet marketing is one of the most popular ways to promote your products and services through various online tools capable of generating leads, driving traffic, and increasing revenue. It is often called digital or online marketing.
SEO or search engine optimization is the most useful form of internet marketing. It helps businesses boost and optimize their website to improve site traffic through organic search engine results. This will help you reach more prospects, increase your site ranking, and boost your income stream.
Can You Make Passive Income Through SEO?
Yes, you can have a consistent stream of passive income with SEO. Having an optimized search engine means that your website has good traffic and always comes up when people search for things related to your site. Because of this, other companies might be interested in using your platform to boost theirs.
Have you seen a website filled with product advertisements on the sides while scrolling? That’s how a website with good traffic uses its platform to generate a continuous stream of passive income. These placements have links that, when clicked, will redirect the people to your client’s website. This convenience benefits not just you but also your clients.
Are There Any Tips To Improve Your SEO?
Here are some simple but powerful tips to optimize your SEO and boost traffic to your website:
- Build a well-designed platform
- Focus on a specific topic
- Optimize your keywords
- Create high-quality content on a regular basis
- Create attractive titles and catchy headlines
- Reduce your site’s loading time
- Optimize your images
These tips will help optimize your SEO and boost consistent traffic to your site, so use them well and take advantage of them.
- Establish Content Marketing
Content marketing is a strategic marketing approach focused on producing and distributing quality and relevant content on a regular basis. The content could be in the form of articles, blogs, podcasts, newsletters, emails, and videos.
Effective content marketing engages, attracts, and retains clients using materials that educate, inspire, entertain, and motivate. According to experts, content marketing costs at least 50 percent less than traditional forms of direct marketing and can produce up to three times as many converted leads.
How Does Content Marketing Work?
Content marketing works through three stages: awareness, consideration, and closing. In these phases, the customer gets attracted, makes a decision, and completes a purchase. To further elaborate, here’s how they work:
- Awareness Stage – The first stage of the sales cycle focuses on the needs of your audience. In this phase, the content should describe and talk about their usual challenges, pain points, and questions in life. For example, writing content entitled ‘4 Ways To Plan A Menu For Birthday Parties’ or ‘Questions To Ask Before Hiring An Interior Designer.’
In the awareness stage, the effective forms of content are blog posts, articles, infographics, and newsletters.
- Consideration Stage – In the second stage, the main focus jumps from focusing on the needs of your audience to addressing their needs. At this point, your content should be informational and sales-like, but don’t forget that it should still be related to your products and services. For example, ‘4 Ways to Improve Your Marketing Team’ or ‘How To Become A Successful Foodpreneur In 6 Easy Steps.’
The best content for this stage is how-to videos and blogs, case studies, and checklists.
- Closing Stage – The closing stage is where prospective clients are close to purchasing your products and services. At this point, you can promote your business and focus more on the sales area, proving why you’re the best choice among your other prime competitors. The content in this phase should show your expertise, knowledge, and the distinguishing factors that promote what you’re trying to sell.
The effective content for this phase is case studies, product reviews, and buyer’s guides.
Content marketing is simple to do, so don’t forget to use this to promote your company.
- Build Social Media Marketing
Would you believe that social media makes the world go round? Nowadays, most people spend their time holding their smartphones, reacting to content, sharing posts, and updating their family and friends through social media apps. Therefore, it’s best to take advantage of this situation and use social media networks to promote your products and services.
You may use social media to connect with your clients, boost your brand awareness, and conduct transactions. For example, Facebook’s Marketplace where you can sell, promote your item, and talk to your potential buyers.
According to experts, social media marketing is so powerful that more than half of the people who see a certain product successfully purchases it. It means that seven to eight out of ten people bought the product they saw on networking apps alone.
What Are The Best Content Ideas For Social Media Marketing?
Out of many ideas to consider, here are the top three trends you can use for your business:
- Posting Stories And Other Time-Sensitive Posts – People have a fear of missing out (FOMO), so it would be best to keep them updated on anything you’re planning to do. For example, giving them a hint of new product launch through posting stories or sharing BTS (behind-the-scene) about your products. Also, stories help you stay on top whenever you publish new ones, unlike posting general content.
- Posting Short Videos – According to experts, short videos are the most successful and valuable type of content for attracting potential clients. Unlike other forms, it has the highest engagement rate, dominating the entire space of all social media apps. Also, creating short videos is now easy and accessible with the launching of many free platforms like Instagram Reels and YouTube Shorts.
- Posting Content Showing That Your Just A Human Too – Human-like content, such as showing opinions and cracking jokes, is one of the best ways to interact with your audience. It reminds them that behind every big company is a person that they can rely on.
Is There A Best Time To Engage?
Yes, there is! You may want to take advantage of it for maximum brand awareness and higher chances of lead conversion. According to experts, the most preferred time is during weekdays, from brunch to lunch. Use this timeframe to boost site traffic and customer engagement, and interaction.
- Use Display Ads
As mentioned above, companies use websites with high rankings and optimized search engines to promote their products and services. These advertising placements are called display ads. These works by attracting the audience of a platform you choose.
Display ads could be in the form of hyperlinked text, images, or videos. When people click these, they will be redirected to a landing page where they can purchase a product or service. Usually, ads are priced for every click to measure the return of investment and determine if it’s worth doing or if the ads are useful and effective.
What Are The Forms Of Display Ads You Can Use?
Display campaigns come in different shapes and sizes and are usually based on your business needs and goals. Here are the four forms of display ads:
- Banner Ads – These are the oldest, most popular, and most effective forms of an online ad campaign. Often image-based rather than text-based, these can be seen on top of the websites, which look like a banner, hence the name. You can also have them placed on the side, depending on how you want to present and promote your brand.
- Interstitial Ads – These are ads that show up after people click on any button and before they reach the original page they requested.
- Rich Media – These are ads that show up with an editable form you write on and interactive t-shirts.
If you’re just starting to campaign your business, use the simplest most affordable option (banners) before investing resources in more complicated options. If what you’re currently using are already working on your end, you don’t have to use other options that might be just a waste of money and effort.
- Establish Email Marketing
Email marketing is the digital form of traditional direct mailing. It’s also one of the most powerful ways to reach out to your clients. Similar to its non-digital counterpart, email marketing often involves sending out emails that contain promos with codes that offer discounts. Since most people have email addresses, it would be easy for email marketing to boost your traffic and improve your client engagement effectively.
However, creating an email that works well is not easy. Failed emails will surely end up treated as spam, losing your potential clients and wasting your time, money, and effort. You should make sure that your emails are well-crafted before you release them. Think of it as a poster that attracts customers.
Final Words
Direct marketing is an effective way to attract customers with the use of brochures, leaflets and other paper-based forms. However, as technology evolves, so does direct marketing. Now, direct marketing embarks on a journey to the digital world. Unlike the traditional forms of marketing, digital methods like SEO marketing, email marketing, using display ads, and more are cost-efficient, easier to track, and more successful.
When choosing which direct digital marketing to use, consider your needs and your customer demands. You don’t have to use all of them to make your company great and attract more leads. Even at least one of them can do great wonders for your business as long as you do it properly.
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