16
Sep
2021

Top 10 Instagram Categories

At Heepsy, we analyzed around 10M Instagram influencers to find which categories were the most popular. Then, we calculated the average engagement rate for the profiles that belong to those categories. The leading category by sheer number of accounts is Media. But the top 10 category with the highest overall engagement rate was photography, with a 4% average.

Instagram categories

You may also like...

Leave a Reply

Your email address will not be published. Required fields are marked *