Most people wonder if Instagram is a necessity for their brand. No matter the industry you are in, use Instagram for your business. And create an account to advertise there, share more about your business, and much more. Millions of brands invest in this channel, but some are still on the sidelines because they think they have nothing to post. However, this is far from the truth. Whether you are a traditional company or among the latest trendy ones, everyone has a place on Instagram. All you have to do is be creative and plan strategically, and you will notice there is plenty you can post on Instagram. Below are the reasons you should use Instagram for business.
1. Customers expect it
Customers always want to search for a business on Instagram. It may be by hashtags or names relating to your location. Therefore, when they do not find you, it is a bad experience. They will check for the likes, followers, views to see how your product or service is fairing with customers. Also, you can buy Instagram likes from real Instagram account holders to let the word out about your business. Even when you do not want to be active on Instagram, at least have an account with your business name, contact, and a few posts about your business. What is important is the search should not come up empty and lead them to a competitor.
2. To point back to your site
Luckily, you can showcase more than your products on your Instagram account. You can show your blog posts, white papers, infographics, and any other content you post on your webpage. Instagram creates a platform to drive traffic back to your site, and you get exposure to your business products and service. Also, you can use the social dashboard and post the same message across all the different social platforms with just a few clicks.
3. Customers and users can tag you
When a client receives exceptional service or likes the product they buy from you, most go to Instagram to share the story, and their review will help build your business. They will also share your story, and their review is a plus for you. And this is what you should be tagged in to ensure it shows up on your Instagram account. Thus, if you do not have an Instagram account, you miss the opportunity for a customer to tag you on your product or service.
4. Your competitors are on Instagram
Lacking an Instagram account is not the best way to go today. Plus, if your competitors are on Instagram, they are already available to customers. If you do not know what content to post on your page, check your competitors’ posts and borrow ideas. In this way, you will get inspiration for what to post. From here, you can create a plan on what you will be posting, how and different ways you can engage with your followers.
5. It is a trust signal
When you have an Instagram account and a verified one. It is a sign your business is reputable and transparent. If online business is what you do exclusively, having another social account where all your customers know your business is valuable. Clients love when a business is on social networks and see more of what you offer.
6. You can tag and sell your products
Another win of having your Instagram account is sharing Instagram videos and photos while linking them directly to your product. Take advantage of this feature and create a catalog to use on your Instagram. Many business owners on Instagram use this way to advertise. And spread the word about their products and services to different people on various platforms.
7. Networking
Use Instagram also as a networking tool. You can like, send messages and comment on other pages of other like-minded people or businesses and form a relationship with them over time. In this way, if you want to reach out to them at an event, you already have laid a foundation using your Instagram interactions. Network every time you get a chance but do not overdo it.
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