The online world is abuzz with PageRank and if your business’s page ranking has taken a dip, then it’s time to turn things around.
Page ranking is becoming increasingly valuable when it comes to website authority and popularity, so it’s important that your business’s website have a PageRank of at least three or higher.
In order to help you turn the ranking tides, here are a few tips for raising your website’s Google PageRank:
Put Quality First
There are tons of websites out there that are all about quality, so if you’re not putting quality first, you might as well throw in the towel.
There’s a good chance your business’s PageRank dropped specifically due to a lack in quality content.
Don’t panic – you can climb in the ranks by concentrating on engaging, unique content that redirects all that traffic back to your website.
Yes, content is king, but it goes even further than that.
Keywords and links aside, if you aren’t producing content that’s actually intriguing, then nothing else matters.
You can turn things around by making sure each page, blog post, and blurb on your business’s website is informative, written with a personal touch, and above all else engages your audience.
Now that you have topnotch content under control, you have to put in some more hard work by updating your business’s website regularly.
A stagnant website will make your PageRank drop whereas a fresh, continuously updated website will help skyrocket your ranking.
It’s pretty simple actually: people like reading fresh content.
If you don’t have one already, you’ll want to have a fresh content plan in place. Your plan should involve adding regularly scheduled updates to your website at a minimum of one update daily.
Updates can include links to fresh content on your social media accounts or a blog post as the following article shows that asks visitors Can Your Money Management App Do This?
Whatever route you take, regular updates will prove to Google that you’re in it for the PageRank long run.
Make Sure Your Website is Worthwhile
What is a worthwhile website exactly?
Well, think of some of the websites you visit on a regular basis.
Whether it’s a news site or a tech site, there’s probably something all of your favorite websites have in common: they capture your attention.
That’s right, capturing and retaining your visitors’ attention is the key to growing in the page rankings.
You can ensure your website is worthwhile by including social media links, blog postings and business-related apps that actually intrigue your visitors.
All of this in combination with regular updates and overall engaging content will result in more website traffic and a healthy boost in PageRank.
Optimize Each Page
Google loves pages that are search engine optimized, which is why optimizing each and every page on your website will help raise your page ranking. This means making sure your website content is optimized for common searches and keywords.
In other words, when it comes to your blog, you’ll want to use article titles that are closely related to popular search topics and queries.
Likewise, you’ll also want to use keywords that not only link to other authority websites, but also fit naturally within your content and provide insight for your visitors.
Group Your Pages
There is a difference between http and www, so if your business’s website has two URLs, it’s time to group them into one.
Even if the rest of your website is the same, the http and www could mean the difference between splitting your visitors or having them all count toward your overall PageRank.
In order to avoid your traffic going to two different versions of the same site, it’s important to ask Google to count all of your traffic toward either the http or www version of your website.
This is as easy as requesting a permanent page redirect for one site or the other. Do this and you’ll be shocked how much it improves your ranking.
If you’re looking to naturally raise your PageRank above a three again, then the tips above are likely to help you achieve your Google goals.
About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including website analytics and technology.