It has been approximately 40 years since marketing professor (and subsequent guru) Dr. Philip Kotler coined the concept of the four P’s of marketing – product, price, place, and promotion. While still valid today, Kotler’s original four P’s do not have as much application to customer retention as they do...
Packaging is a very important area to focus if you need to attract consumers towards your products. Here is a global consumer study which reveals many interesting facts related to packaging. Source: http://www.mspackaging.co.uk/
They say excellent negotiators put a lot of value in long-term results. Unlike those who just want to win and leave, an expert is willing to make concessions and build relationships. Over the past 20 years, the way people negotiate has changed to 360 degrees. The mere fact that today...
According to a report released by the National Center for Education Statistics, almost four million Americans aged 35 and older were enrolled in degree-granting institutions in 2013. Many of these continuing students were encouraged to pursue educational advancement by their employers, so that they could develop new skill sets needed...
Great copywriting is like having a competent salesperson working on behalf of your business, 24 hours a day, seven days a week. The same can be said for the content that you create for your website, guest posts, and social media channels, provided that…
Many small businesses are more concerned with the salary they can give their employees versus the benefits package. While a good salary will set you apart from your competition, so will offering a good benefits package. Hopeful employees know that having a good health insurance plan in place makes the...
When you further your employees’ educations, you also improve your business’s working environment. Businesses that provide their employees with ongoing educational resources are helping to change the career outlook of millions of workers and your business can do the same. With educational employment in mind, here are a few benefits...
As a small business owner, you’ve probably given some thought to your target market. After all, you’re not trying to sell life-coaching services (or basket weaving classes, or SEO eBooks) to everyone in the world. Right? You’re simply trying to sell your product or service to the people who want...
How flexible is your business phone system? For small businesses, being able to keep in touch with colleagues and being easily accessible to customers is an absolute must. A cloud-based phone system can help with that, providing your business with flexibility and functionality that a traditional PBX (personal branch exchange)...
If your business is having trouble reaching the Baby Boomer generation, then you may need to take a mobile approach to your customer service efforts. A growing number of the 50+ and 60+ crowd are adopting mobile devices into their everyday lives, which gives your business a unique opportunity when...
Your business is taking off. It’s done quite well, but you are still working hard to promote your name and your services or products. In fact, you’ve even started hitting up some trade shows or spending a bit more on marketing yourself. This can mean it’s time to invest in...
Do you own a small business? It may be good. However, if you get a little more customer than the usual, then it adds up to more profits. Try some smart moves to give your small business a smarter look. Small business means that you have invested a little capital,...
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