The term “media marketing mix” is simply a framework for companies, historically focused primarily on price, product, location, and publicity. The marketing mix is the “constellation of marketing tools the company uses to achieve its marketing goals in the target audience”. Media marketing is just one of the many marketing strategies. There are many more such as display advertising, electronic and catalog marketing, personal selling, personal sales, media buying, and many others. But the focus has always been on what medium the marketing mix is being displayed in.
One way to think of it is that there are some core elements to your marketing mix which includes everything in the core elements as listed above with some other tactics mixed in. You have your product, your price, your promotional tactics, and your other “bells and whistles”. Now you might also include other tactics like special deals, discounts, freebies, etc. Think of all these factors before posting content on Facebook for example, and definitely before you buy Facebook likes for the content you are using as your marketing tool. These factors are all important, but they will not create the impact you want unless they are all tied together in some way or another.
So how do you create the right mix of tactics to make your marketing mix work? This is an important consideration and you will want to keep this in mind as you start to create your strategy. Here are some considerations that you will want to keep in mind. Just keep these in mind as you begin your journey to building your strategy.
You want to make sure that all of the elements are in place, to begin with. This includes the four Ps that you identified during the planning process. These four Ps are your price, product, place, and promotion or awareness. This marketing mix will include elements from each of these four Ps.
In order for your marketing mix to be complete, you will need to ensure that all of the elements are present. This means that you will want to keep in mind that you have the prices, the product, the place, and the promotion or awareness elements. The first two elements are the most important and should be first on your list. The rest of the elements should be put into place as you develop your overall strategy.
You can consider adding elements to your marketing mix later once you have the strategy and your overall goal in place. You will want to keep in mind that there will be some components in place whether you have a specific goal or not. If you do not have a specific goal then you may consider simply using the marketing plan as is. The product must be in place and you must be aware of what the product must contain.
The final component to your marketing mix is the promotion or awareness element. This is an important component of your overall strategy. You will want to be aware of who your target audience is and you will want to ensure that you appeal to their interests. When you add the promotion element to your overall strategy, you will be able to reach more customers. The additional element of promotion element will also allow you to reach more potential new customers. The best way to approach the promotion of your product is by making sure that your product must be appealing to everyone.
The four P tactics will provide you with the foundation for your marketing mix. However, you must look at the other elements that go into the mix. For instance, you should consider whether you need to use local or national media to advertise your product or service. You may also consider taking advantage of direct marketing techniques to promote your products. By applying all of these elements to your overall marketing mix you will be able to make the necessary adjustments as you go.
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