Tips for Getting Great Business Reviews
Encourage Reviews in Multiple Places
If you are looking for reviews on your business online, there are several different places they may go to when they are scanning the internet for information.
What does this mean for you?
In other words, you should encourage your current customers to leave reviews in multiple places. Several popular review sites include:
- Amazon
- Yelp
- Yahoo
- Trip Advisor
Don’t Be Afraid to Ask
In spite of the fact that many business owners and executives struggle with asking for positive reviews from their customers – sometimes your customers need that nudge before they will be willing to take the time to leave a review. It is also important to ask at the right time so the customer will be more likely to follow through with the request.
These times include:
- If they referred you to another individual
- When they have told you via email or phone how great your company is
- When your product or service has achieved major success
- When your product or service is up for renewal
It is possible to contact your customer via email in order to ask for a positive review on a review site but it’s better to do so in person or over the phone to ensure you get a positive endorsement. Your customer will be put on the spot, rather than having to wait for an email to sit in their inbox for a period of time before replying, leaving them wondering what they should do.
The Right Person Should Ask
There is a high failure rate in this step for many businesses. If a customer is entitled to give a review of your company, the person who should ask them for it is the person who has a relationship with them. If it is your salesperson, a client ally, or even your CEO, then that is what you should be looking for.
Your company appears to be less genuine if a random representative arrives in your customer’s mailbox to ask for a review. You may therefore end up with a less likely customer to leave a review.
Offer Incentives
Right here’s the aspect – your customers are busy people. They likely have little free time to move go-away evaluations for her providers. That’s wherein incentives come into play.
Those incentives may be a reduction for your product/provider, a present card to a major chain, cash, or anything else to provide your customers a reason to apply their treasured time to depart your employer from an assessment.
Make it Part of Your Process
There is often a failure in the review department because it isn’t an integral part of any company’s processes. It is possible, but why not? Your product or service can benefit greatly from reviews as they build authority with your brand. If you see it in that light, it seems crazy to not have them as part of your company’s process when you think about it in those terms.
Respond to Reviews
Responses to your reviews are just as important as reviews themselves. Your customers will appreciate your kind words about your product or service when they leave a review on the review platform.
Do you have a negative review? Here’s a secret for you: you should not be defensive about it; rather, you should respond to it in a non-defensive way. It is important to respond to a negative review in order to let a customer know that you are working on resolving the issue they encountered and that you appreciate their feedback.
Be Proactive
Do you have a place where your customers can leave reviews? It opens the door for you to politely ask them for a reciprocal favor after reviewing them positively. There will be times when you have to get creative when reviewing customers, depending on whether they are in the service or manufacturing industry. It may be a good idea to take the route of creating a LinkedIn endorsement of the individuals when you interact with your customer’s employees at their company.
Your best chance of receiving positive reviews for your business is by providing excellent products or services to your customers. As you can see from the tips above, that’s not all you need to do.
The reviews of your brand are an excellent way for potential customers to research your brand and make a decision whether to work with you or not. You can keep growing your business with it. There are also several simple ways to use social media to grow your business in 2022. Many people use social media and want to grow their businesses.
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