Since we’re already experiencing the digital era, most business owners are trying to promote their brands through the online medium. Of course, that’s not always a bad thing. If the entrepreneur has reliable digital marketing skills, online marketing can become a very profitable way of promoting his business.
However, the reality is that most business owners are not just leading the business, but also working tirelessly to deal with everything that’s going on with their company. Product sourcing, customer support, marketing, sales, accountability, PR, HR, and it doesn’t stop there. A business, whether it’s local or online, demands a lot of responsibility.
Well, in these instances, most business owners will never be able to effectively craft an effective marketing campaign. I’m not talking about running a few ads on Facebook or paying an influencer to promote your products once or twice. I’m talking about real, effective, and consistent marketing campaigns that will generate a significant impact.
Since most entrepreneurs perform their marketing online, the outdoor marketing techniques have started to be neglected. Nevertheless, offline marketing is extremely effective if managed properly, and every businessman should consider them too before investing time, money, and energy to promote their business.
In today’s post, I’m sharing several strategies, tips, and tricks on how to effectively promote your business offline. Pay attention!
Outdoor Marketing Ideas
1. Network, Network, Network
Building a network of professionals is going to serve your business quite well. To run a business successfully, you need to be resourceful. Knowing who to contact when different business needs and problems arise is a great benefit that helps you save time and money along the way. Networking isn’t a one-time activity. Everyone you meet and talk to might be a potential candidate for your professional network!
2. Leave Business Cards
Business cards still work because they’re differentiating the common person from the aspiring entrepreneur. When you present your business card, you’re displaying professionalism. Every fruitful quick interaction with a random person should end with you leaving the business card.
3. Make Cold Calls
Cold calls are a bold way of doing business, yet it might prove to be extremely productive. When you call a potential client that doesn’t know your name or business, you’ll need to be quick and concise. Ensure that you present the benefits of your proposal first and allow your conversation peer to ask as many questions as he or she needs.
4. Speak at Industry Events
Becoming an authority within your industry is a great business benefit. By building brand authority, people will associate your business with professionalism and trustworthiness. Speaking at an industry event is a great way of showing that you truly know what you’re doing. Every speech you give will improve your reputation bit by bit.
5. Collaborate with Local Print Publications
Local print publications still work. Most entrepreneurs are entirely focused on producing content and sharing it online. However, if your target audience is reading a newspaper regularly, I’d highly suggest you try a collaboration with that newspaper. If it works, you’ve got yourself a working strategy that can be scaled.
6. Send a Snail Mail
Who sends a snail mail nowadays? Many people still do, especially entrepreneurs. But why not use e-mail instead, you may be asking. The answer is quite simple: the e-mail of an entrepreneur is always flooded with hundreds and thousands of messages. Reaching that person through the online medium is way harder than doing it through a physical mail!
7. Sponsor Events
Local events are a great opportunity to improve your brand’s awareness. You can sponsor events that your target audience might attend and be interested in. For example, if you offer e-mail marketing services, you can sponsor a digital marking local event because you’ll find a lot of potentially interested clients.
8. Hold Educational Workshops
If you feel that your knowledge and skills could be shared and taught, you should immediately organize an educational workshop. Invite your followers and clients to join, offer discounts, and make sure you interact with more guests in order to improve your network. Again, this action will improve your customers’ trust and your brand’s reputation.
9. Create Flyers, Coupons, and Door Hangers
Don’t forget about flyers, coupons, and door hangers. If you believe they’re not worth it, I’m urging you to reconsider. What makes a flyer, coupon, or door hanger effective is the message that’s being displayed. By understanding what your target audience really wants and needs, you can craft an attractive text copy accompanied by relevant high-quality images. If your message is very relevant, it might bring a lot of new clients and customers.
Outdoor Marketing Tips & Tricks
1. Have a Great Understanding of Your Target Audience
I’ve mentioned the importance of the target audience several times in this post already, but I’ll continue to emphasize it one more time. Listen. Business is all about value exchange. You offer products and services and your customers offer money. The trick is, without understanding the mindset, problems, desires, needs, and culture of your target audience, your marketing messages won’t be attractive.
Therefore, I’d suggest you to consistently increase your knowledge about your target customers. Get to know them better than you know yourself. Do that and both your online and offline marketing campaigns will bring improved results.
2. Test, Measure, and Optimize
Test, measure, optimize, and repeat. Simply put, choose a promotional campaign, build it, launch it, do your best to make it effective, and measure the results. Let your customers tell you how they heard about your brand and what made them choose your brand over others.
Collect the feedback and optimize your next marketing campaigns according to the intelligence you’ve received.
3. Hire Professionals to Create the Copy and Design of Your Ads
If you’re not an expert writer or graphic designer, I’d highly advise you to outsource the creation of your advertisements. You can take advantage of a cheap paper writing service, for example, and ask the assigned writer to comply to your requests. It doesn’t have to get expensive, though it shouldn’t be the cheapest either. Quality matters!
4. Keep Your Messages Simple and Short
If a prospective client receives a door hanger, a flyer, or sees your advertisement on a billboard, he will have only a few seconds to consume and think about your message. You must keep your messages powerful, simple, and short.
Online marketing or offline marketing, it’s still marketing. The principles remain the same: know your audience, create and deliver value, and nurture your customers consistently. Whether you use social media ads or billboards, you need to focus on providing simple and practical solutions to your target audience. Take our tips and tricks into consideration and start testing the waters by developing a great outdoor marketing campaign!
Samantha R. Gilbert is a journalist and professional writer. She loves dancing, travelling and taking photos, but the main hobby is writing about her experience and adventures. Meet her on Facebook .