Many real estate agents are wondering how to reach out to, and connect with, potential clients, given the pandemic and its associated restrictions. They are also wondering how to close a deal while social distancing. Real estate is a truly resilient sector. We have seen the industry bounce back many times despite earlier economic downturns. Experts are hoping for the same results. Real estate is known to generate an impressive amount of employment opportunities. The economy has taken a hit because of nationwide shutdowns associated with COVID-19. Management guru Adam K. Veron says that both persistent liquidity crunch and unemployment rates have forced many to reconsider the feasibility of investing in new property.
According to current statistics, 61% of the workforce work from home. 53% of that 61% started working from home due to COVID-19. It is critical at this juncture to welcome and embrace technology in all major aspects of the real estate investment business. Here are some expert tips to consider when you are approaching potential customers.
Adam Veron on the advantages of investing right now
It is natural for people to think twice before investing in real estate. It is of pivotal importance to focus on buyer sentiment. You need to communicate positively about the situation while avoiding aggression in your attitude. Your main focus should be highlighting the perks associated with real estate investments right now. Those perks may include room for huge negotiations, stable property prices, and relatively cost-effective home loans. Share with them information regarding all the benefits of such an investment as it is related to the COVID-19 pandemic. Assist them every step of the way so they can make a well-informed decision.
Pursue cold leads
Try reaching out to all of your cold leads. Ask them for referrals, as that could be a wise way of initiating a tête-à-tête. Strike up a conversation about the current situation and the trends that could shape life after the COVID-19 pandemic. Start by creating an exhaustive list of all of your potential clients. Facebook, Instagram, WhatsApp, and Telegram are some of the most powerful tools for reaching out to a broader client base.
Personalize property options
Depending on the unique requirements of your prospective customer, you could present shortlisted property options for their consideration. You could focus on shortlisting in a specific locality. Remember that, with social distancing measures in place, it is completely understandable that potential buyers are hesitant to attend site visits or open houses. As such, rely on videos and pictures. The image you create online of these homes can, at the end of the day, be the tipping point in the pursuit of a sale.
Focus on using online portals that present a list of all available properties in a specific locality. Consider giving a virtual tour of properties on sale. Use masks and hand sanitizer while exploring houses in person. Be understanding of your client’s unique needs given the pandemic. Good luck!
Adam Veron is a Experienced Chief Executive Officer with a demonstrated history of working in the investment management industry. Skilled in Negotiation, Budgeting, Business Planning, Operations Management, and Sales. Strong business development professional with over 20 years of Marketing and Networking experience.https://adamkverongrant.com/