Search engine promotion is now more important than ever. Properly optimized URLs give us a lot of advantages. That is what we will talk about today.
If you do not know google standards and how to compose a URL, you need to contact SEO backlinks services for help.
What is URL
Let’s start with the theory. The URL is a pointer to the location of the site and each page, which identifies them on the Internet. There can be no two identical domains on the network, as well as identical URLs.
URL structure:
* data transfer protocol HTTP or HTTPS;
* domain;
* path to the page;
* Extra options.
All modern content management systems can flexibly configure SEO-friendly URLs and make them useful for promotion in search engines. You can add keywords, make short titles of articles and add nested sections to the address.
What search engines say
Search engines allow each user to find the information they need using the search.
Tips
1. The address structure should be as simple as possible. The webmaster must organize the content so that the URL has a logical structure. It’s better to use words that describe the meaning of the page rather than a bunch of arbitrary numbers.
2. You can use punctuation marks. Add dots and dashes to create a clear structure. A dot can separate the .html ending.
3. Don’t use complex URLs. Addresses with dynamic parameters and hashtags are poorly indexed. Google emphasizes that robots may not crawl the entire site.
4. Make clear addresses for filters.
5. Check the performance of links (unless the mention of a particular page is relative).
6. Keep your URLs short and strip them of everything you don’t need. While a person does not see the page’s content, he can navigate to the address.
Are keywords needed?
The most common topic of debate concerns the use of search queries in the SEO URL structure. Some people say that you should insert as many keys into the address as possible. Others say keeping the link short and easy to understand for people. It is best to listen to the opinion of experts, namely search engines.
Search engines understand better what you want when a URL contains a keyword. At the same time, the key in the addresses is not among the key factors. It makes no sense to make large-scale changes in the structure of links so that the keys will get there.
Why you should use keywords in URL:
1. Page addresses are displayed in search results along with title and description. In some cases, the keys in the address can be highlighted.
2. The key helps search engine robots better determine the page’s content.
As for the key in the domain, this factor still affects the ranking.
If you use keys in a domain name, do so carefully. Google has a filter that restricts rankings for heavy spam. Keys of 1-2 words will not harm, but there is a risk of punishment when using 4 or more words. To learn more tips and best practices about keywords, read this page.
SEO URL Checklist:
1. Select the main version of the site. Search engines recognize domains with the www prefix as separate pages.
2. Use lower case. Search engines decide on their own how to display addresses in search results. They can even change the title and description if they feel they are not good enough.
3. The slash in the URL doesn’t matter. Search engines equally read addresses with or without a slash.
4. Choose SSL and HTTP/2. Google cares about the safety of users and in every way notifies them about the potential danger.
5. Do not place important content on addresses with service parameters. It is better to close such pages from search robots.
6. Don’t use dates in URLs. News publications often refer to the date. For them, this approach is acceptable. In other cases, it is better not to lengthen the address.
7. Keep addresses short. It will be easier for people to remember the URL.
8. Use keywords. You can add 1-2 search phrases to the URL.
9. Register domains with keys only if it is necessary.
Why do you need to use an SEO Friendly URL?
The more SEO-friendly structures you have, the higher you rank. Which, by default, are the largest source of new visitors for any site.
Friendly URLs are links that are well received not only by visitors but also by search engines. Properly optimized URL and SEO play a paramount role in quality work. When creating URLs, use the following tips:
* easy readability and largest compliance with the theme of the page/site;
* lack of hard-to-remember long names;
* a consistent approach in creating a URL structure.
Apply the Keep It Short and Simple principle.
Google believes that the URL structure of a site should be as simple as possible. Make URLs logical and easy to read.
Now you know effective SEO tips and can easily apply them in practice.
Author:
Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing and self-education. He also loves traveling and speaks Spanish, French, German and English. Meet him on Facebook and Twitter.
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