When designing your business website, there are certain factors you need to keep in mind. These 10 things are the top priority of web design that will guarantee success in business and amazing interaction with customers.
Site purpose
First and foremost, you need to have your website’s primary purpose in mind when taking care of the web design. Is it educational? Does it provide services? Is it about community organising? The main purpose of your website will dictate its design and content decisions.
Target audiences
Then, you need to determine who your target audience is. This is important because you want to design your website in a way that will be appealing to that specific group of people you want to target your content to. There’s no possible way to design a website for everyone. So think about who your audience is. Is it teenagers, young adults, or older people? What kind of demographic it is based on their age, gender, interests and so on?
Site objectives
Just like your business has a strategic plan for all aspects of business, that’s the same way it is with your website. You need to have a general goal in mind that you are trying to reach with your website. These objectives will basically outline your goals for the website. What actions do you want your audience to perform when they get to your website? Do you want them to get informed, purchase your products, get links to your social media, or something else?
Responsive, mobile-friendly design
Your website needs to be easily accessed on all devices. This means that you need to adjust your web design so that your page can be easily loaded and navigated on computers, laptops, tablets, and smartphones. The site needs to be responsive and it needs to have fast loading. Most people access websites on their phones, so your site also needs to have a mobile-friendly design.
Fresh content
The content you provide on the website also plays a huge role. First of all, it needs to be of great quality. Secondly, people need to be able to easily spot and find information that they’re looking for. Thirdly, your content needs to be engaging and eye-catching. You can always easily achieve that by mixing audio and visual media with your written content.
Engaging content
Speaking of content and how engaging it needs to be, it’s important to know that people read only about 20-28% of the written content online. That’s why there’s a shift to shorter blocks of texts that use a lot of multimedia. The goal is to capture your reader’s attention and offer them the answers that they came looking for in short texts.
Features
Features are the elements of your website that create the dynamics of the site. You should have features such as donation buttons, social media buttons, online forms, quizzes, and other useful widgets ad gadgets. The social media button may even be the most important one. Well-maintained social media marketing is always important for the company. That is how you interact with the audience most efficiently and bring in new customers through the most prominent social media platforms.
Search engine optimization (SEO)
Using effective SEO strategies in designing a website and producing content is very important for your business overall. SEO is what helps you get a better Google search ranking and provides you with higher website traffic. So, make sure to hire someone who knows their way around SEO tasks.
Site maintenance
Once you design the website that’s only half of the job done. Now you have to maintain it and keep it in order. First of all, this means that you have to get regular updates done and occasionally switch things up on the website so that it doesn’t get too boring. It also means that you have to keep up with any SEO changes and general changes in the way Google operates.
Accessibility
Lastly, your website needs to be accessible. This applies to the compliance of a non-profit’s site with Section 508 of the Americans with Disabilities Act. Your website needs to be inclusive and allow everyone who wants to engage with your content.
Conclusion
Overall, having your target audience in mind, these are some of the most important things you need to keep in mind when designing your site and providing the content.
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