Technology has transformed every sphere of our lives. It has empowered humans to renovate their lifestyle in a manner that seemed impossible in the past. It has made our days comfortable. And it started assisting the business and corporate sectors with minor household activities.
The interior design and home improvement industry has also evolved under the influence of science and technology. The year 2020 and advancement in design have brought forth a fresh concept of 3D rendering in the modern world.
What is 3D rendering?
The 3D rendering refers to creating flexible and photorealistic images of an object in a three-dimensional framework. The architects, marketers, designers, and media creators are actively using 3D rendering to demonstrate their projects to the buyers in a descriptive manner. Hiring a professional 3d visualization studio became the #1 challenge faced by many businesses.
3D visualization allows converting two-dimensional designs into spatial models that accurately illustrate the designer’s ideas and thoughts. It ensures that the errors in the project are removed at the earlier stages. Thus, there are minimum chances of the occurrence of mistakes in the later stages.
Use of 3D rendering in the Furniture industry
Gone are the days when custom furniture was just considered a futile expense. It is no longer a luxury. Furniture completes the overall interior look of a living or workspace. Two houses, designed with the same architectural plan, can look different if adorned with a distinct variety of furniture. Therefore, the furniture industry is expanding at a rapid rate today.
3d rendering enables the representation of the furniture. Also, it allows the customers to see if it fits appropriately in their space. Apart from serving these purposes, it also aids in designing, manufacturing, and selling the products.
The essential points that mark the significance of 3d rendering in the furniture industry are given below:
- Simplifying design process
By using the 3d visualization, one can design the furniture while looking at its final draft at the same time. The 3d rendering also allows the visualization of the required design from all angles, thus simplifying the designing process. Though the scenarios can indeed be imagined in mind, seeing the results save much time. The designer can also place the furniture in a simulated room to get its actual view.
- Cost-efficient
The 3d rendering helps the manufacturers to save money on the manufacturing and visualization of a product. First, while designing furniture, a manufacturer can eliminate errors and improve its look before it is going to the prototyping stage. The prototype of a piece should be tested, of course, before it goes to production.
When having a prototype ready manufacturer usually does a photo shoot. Usually, a professional photoshoot requires seven thousand dollars per item. It takes one week to shoot, edit, and finalize the photos. 3d rendering allows the manufacturers to complete the process digitally.
- Extensive Customization Options Available
With the help of rendering technology, attractive visuals of the furniture and settings can be created. Recently, to cater to the needs of a large number of buyers, the manufacturers have provided the facility to view the product in different styles, textures, and colors to its customers. When the customers avail a large number of options, they are more likely to consider purchasing from that website.
Such technology is used by companies like IKEA and HomeDepot in their AR applications you can download from App Store and Google Play.
- Various Environmental Settings for Showcasing products
Usually, the products are showcased in a setting that is physically possible to create. This environment can work out for top products. However, some products look appropriate under all settings. For displaying these products, one should prefer a solid black or snow-white environment. Shooting in these environments physically without being interfered with by shadows is impossible.
3d rendering allows the manufacturers to shoot on the digital tapestries under unlimited background and lighting facilities.
- Enhanced Customer Experience
3d rendering, combined with augmented reality technology, allows the 3D model of the furniture to be displayed in the existing space using the mobile phone. Witnessing such captivating visuals would affect the mind of the customer and attract his attention towards the product. Moreover, he could decide which decor could complement his house quickly.
Conclusion
Technology has already entered many aspects of our lives. In the business world, to compete, companies should utilize different methods to reduce manufacturing and marketing costs. Compelling visuals are the key selling points in the interior design and home improvement industries.
Moreover, it allows companies who were forced to go digital to stand out from their competitors.
Additionally, augmented reality technologies allow providing customers a real-life experience wherever they are. This works for the furniture industry perfectly. Mobile apps using AR technology combined with 3d rendering allow fitting the “wishlisted” piece to the interior, choose various color options and extras. And most importantly, to make a purchase from the comfort of the consumer’s home.
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