The Philippines is one of the top countries with the hottest e-commerce markets in Southeast Asia. A 2014 study by the Ken Research revealed that the Philippines’ e-commerce market can expect an immense compound annual growth rate of 101.4% from 2013-2018, thanks to the rising internet and social media adoption. The country also has great, which helped in the expansion of delivery in businesses.
Selling products online has been a trend recently. Online shopping sites have been popping up here and there. And like any digital technology, e-commerce has evolved over the years. Since surfing the web using mobile devices became more popular, mobile commerce has become its own market. Social media sites are also rising, which made them an important driver of e-commerce.
Speaking of shopping, it is your duty to make sure your customers will experience nothing but convenience and practicality. The strength of a physical store is that the customer immediately gets the item without further delay. You have to make sure that you will give your shoppers an experience that is easy and free so that they will be willing to wait.
Remember, excellent service and efficient delivery are important as well as a website with great design. Most of the online shoppers are simply there to browse. It is important to take the experience to the next level. They are always influenced by the aesthetics of an online store. If the website works well and looks good, customers will be more than obliged to give you their money. This is why businesses spend a lot of money on web development. A flashy site but poor customer service won’t ensure that your customers will return to make another purchase.
Another thing you should consider is the delivery of the purchased items. This is one of the biggest criticisms online retailers face. Goods arriving late, damaged or failing to be delivered are some issues with online shopping. If the error was dealt with professionally and quickly, then the customer will be willing to give your business another try. If you left your customer waiting for a long time then don’t expect anything else from them anymore.
If you take the proper steps, you will be able to prevent delivery mishaps. A well placed ‘fragile’ sticker on a package can do a lot of wonders. The delivery man/men will be more careful if they know the item will be easily damaged. How you pack the orders are important as well. If products keep arriving broken, then your packaging may be the one at fault.
Online shoppers put a lot of faith in online shoppers mostly because they cannot inspect the products themselves. Take care of that trust, especially since the customer is expecting that the goods they will order is exactly what they see on their monitors and that it will be delivered within the stated date on your website.
More and more people turn to online shopping because of its ease and flexibility. Any small error can cost a lot of business money so be careful there as your customer’s trust is on the line.
Jose Mari Gamboa has a degree in Advertising with a thing for businesses and investments. He has attended numerous financial focused seminars. A Car guy in his social circle, loves to eat and explore new trend of food. Jose balances indulging his cravings and a healthy lifestyle.