Shopify is known as one of the best ecommerce websites out there today. Generating billions of dollars in sales each year, there is a reason why many online businesses try to establish themselves within this market. The marketplace breaks down into two main areas: Shopify, and Shopify Plus. Depending on what you are trying to do as a business will help to determine which one is best for you. Here are some of the main differences between Shopify and Shopify Plus.
Big Business Vs. Small Business
The first and major difference between the two platforms is that Shopify Plus is meant for large scale businesses. If you aren’t looking to expand too much or don’t need to use too many features, sticking with regular Shopify can help to save you a lot of money while still getting the sales that you are looking for. If you do want to be able to handle a ton of simultaneous transactions however, you should turn towards Shopify Plus to help you out. There are also apps along with a Shopify Plus agency that can further help your business and get you all the features that you are looking for. Whether it is the ability to handle transactions with ease or view more options via the dashboard, Shopify Plus and the agencies around it will help to get you the features you need.
An Account Manager
When it comes time to set up your business account via Shopify, most of the time you are left on your own having to figure everything out. You will have contact with several representatives, but for the most part you are going to have to go about it by yourself. If you are able to subscribe to Shopify Plus however, you are going to have personalized support that is offered to you and your store. The launch engineer that they have created for Shopify Plus will help you integrate in third-party applications and also help you find projects that are specific for your business. It is the much easier way to get started and gives you a ton more opportunities to work with.
With Shopify, you are only allowed to have a limited amount of staff accounts that will have access to your business. That means your growth is going to be capped by the company at a certain point depending on the transactions that you are making. By making the upgrade over to Shopify Plus however, you are given an unlimited amount of staff accounts allowing you to hire new people and add them to your business whenever you need to. Whether you are looking to expand and grow, or simply just have more people working on your business, Shopify Plus gives you the opportunity to do so.
Control Over Checkout
Whenever you are working with customers, you want to make it a point to make their experience as personalized as possible. With online businesses, an area where you can look to do this is the checkout. Depending on how much a customer is spending, you can personalize their checkout experience based on any conditions that you are looking at. Whether it be personalized based upon the items that they are buying or by the amount that they are spending, having the ability to customize their checkout with Shopify Plus will help to diversify the experience for your customer. This is something that you cannot do with regular Shopify so you might want to make that upgrade.
Access to Exclusive Apps
Finally, having the premium version of Shopify will give you a lot more access to different apps that will go about setting up your business and making changes to your business. You will have access to apps that can connect you with wholesale buyers and sellers. There will be plenty of apps to help automate your business as well, making it easier to work with customers and accommodate their needs. Having the ability to take your business to the next level with apps and automation is something that you should be looking at, especially if you plan on creating a bigger business.
These are just a few of the differences between Shopify and Shopify Plus. While it does cost more money to upgrade to the premium version, there are a ton of added features that can greatly help you and your business. If this is something you plan on doing for a career, you should strongly weigh the options and find what works best for you. Take a look at your business model along with your sales to see if you will benefit from Shopify Plus. How do you plan on taking your sales to the next level?