Most drone professionals enjoy being pilots. They thrive in knowledge about drones, flowing trends, operating and so on – but not so much in marketing and sales. But if you want an opportunity to fly – and a paid one at that – you really need these.
Even though it can be tedious to you and take away much of your time as a drone pilot, doing the marketing work is necessary.
But when you are in the drone business, it can be hard to understand where to begin. You want to reach your target audience but at the same time you don’t want to come off as too salesy and pushy.
Luckily, with the right practices, you’ll never have to.
SEO, Social Media marketing and email marketing all give you an opportunity to market your product and services but still look professional.
Here are some tips on how to use them:
Use cold pitching
Cold Pitching may sound like a bad idea to someone new to the marketing business but it’s still one of the best utilization of email you will ever see. It’s a fairly simple process and it doesn’t require too much work.
First you should gather all of your prospects and put them in a spreadsheet where you can keep track of their responses. Search for prospects on Google. Your main target audience is anyone who could benefit from having a drone-filmed video in their business. This means hotels, realtors, golf courses and other types of companies.
Next, you should send them an email.
It should be short and simple – people don’t like to invest too much time if they don’t know you. Say a little something about yourself and send them an example of your video material.
The more people you contact, the more chances you get to succeed. If there is no response after a few days, send them a follow up email.
One of the best ways to reach people nowadays is through social media. Set up a professional business account and start taking advantage of the visual aspect of your business and the availability.
- Create a Facebook page, send invitations to your prospects and share photos and videos that represent you well.
- Set up an Instagram page, follow all of your prospects and share photos and videos.
- Start a YouTube channel and share videos.
- Set up a Twitter page to quickly connect with your prospects.
- Create a LinkedIn page and search for prospects there.
There is really no limit to what you can do for your business on social media. Just by sharing your material you are guaranteed to gain attention.
“Social media ads give you an opportunity for a wider reach. Compared to what they cost, they are extremely valuable. With Facebook ads especially, you can set up your ad so it targets a specific audience – locals, businesses and so on.
The best part is, once you set up the ad, you really don’t have to do much else, the ad does the marketing job for you, you just pilot and reap the rewards,” says Danny Baker, a content manager from Eliteassignmenthelp and Academized.
Have a website
Now, this is crucial. Since SEO is so important nowadays, you need to have a good, optimized website if you want to succeed in the drone business. You can start with WordPress since it’s the simplest solution or SquareSpace or Wix – all great options (check its full features on these best website builder reviews).
Pick a good theme that will reflect your brand, create a logo – do it for free on Canva, for instance or pay a freelancer from Fiverr or UpWork – customizer so it looks good and start posting content.
Content is where you get serious with SEO. First off – it needs to be useful to your prospects. Give some instructions, helpful resources and so on. Next, optimize each word, image and video so you can appear higher on the search rankings. This is your portfolio, the front of your store and it’s up to you to make it attractive.
Offer freebies for conversions
“People don’t just subscribe to things. They expect something in return. So, you should create some kind of useful content that they can only get after subscription. This will invite them in and provide you with a good number of leads,” says Adele May, a marketing manager for OXEssays and Essayroo.
Successful Marketing Strategies
In the world of marketing, SEO, Social Media And Email Marketing are a holy trifecta. To get even better results, try integrating them. For instance, add your social media links to your emails and your website, encourage users to share from your website and email to social media, archive your newsletters or use them as blog posts and so on. The possibilities are endless, all you have to do is start – and pretty soon, you’ll be amazed by the results.
Grace Carter is a writer and editor at AustralianReviewer and UK Writing Service reviews. She writes educational business articles for various blogs and magazines including Essay Help services, educational websites.