Facebook is a platform where big corporations and small businesses have equal opportunity to market their services to their target market. Facebook currently has 2.38 billion active monthly users. However, even though all businesses have an equal opportunity to market to this massive audience, some outperform others. If you are interested in turning company around, moolah facebook page strategies course offers excellent insights on how you can be one of the beneficiaries of Facebook marketing.
Have a Facebook business page
You should separate your facebook page from your business. If your account has more followers than your business page, it is best to lure them to your business page. Failure to distinguish the two will cause you to lose potential clients who have no interest in the things on your Facebook page.
When you create your business page, it is important to consider what your audience would like to see. It is also best to think of the posts that have attracted you to a particular Facebook page. Share interesting links, images, and videos to keep people yearning for more of what you have to offer.
Facebook Classic Ads
Facebook advertising will create more visibility for your business page. It will also nudge people who are interested in what you are offering but had either forgotten or postponed the purchase to a later date. Marketplace Ads appear on the side columns of Facebook. The Ads include a link to your Facebook business page, an external website, or Facebook App, an image, and a headline. These have to be catchy enough to get people interested in clicking the link.
Introduce contests to increase engagement on your page
Client engagement is responsible for a significant number of sales on Facebook. People who have been satisfied with your products and services are the best ambassadors you could wish for on social media. Most people tend to rely on the experience of other customers over your word.
Contests bring more people to your page. Nobody will complain over getting a discount or freebie. You must create meaningful competition that will attract many people. Make it enjoyable and long enough to draw in people. However, do not let it go on for too long. People will get tired of waiting to win something. If you are having a sale, limit the period within which one has to purchase a product or service.
This marketing strategy increases the possibility of a certain number of Facebook users seeing your post. When you write a post, what are the chances someone with hundreds of active friends will see your post? Facebook promoted posts requires you pay a flat rate to reach a specific number of users. This marketing strategy assures you of visibility and possibly a response to your post.
Facebook is an excellent avenue for all businesses, especially the small ones, to become a brand. The cost of marketing on Facebook is significantly small when you consider the outreach and return on investment. You also have various marketing strategies. You get to choose one that suits your budget and audience.