Have you ever measured the amount of time you spend online? Whether searching for a place for dinner, joining a class on a personal hobby, or simply booking tickets for an event, you still use online space to perform these tasks.
33% of the customer’s time is spent on social media. About 16% is used for online TV & downloading, 16% for music streaming, 13% for online press and almost 22% for other sources. This shows that any business needs to crawl into remaining 33% and make the most of it.
So if people rely so much on online space, it’s just as necessary for local businesses to migrate online too and make the most of the local seo services.
That’s how relevant local seo services have become in digital marketing. The only way that brands can catch the interest of their prospects is by establishing a clear digital presence locally first so that their potential audiences are well informed.
Any small or multi-location company can develop its business and attract more customers using local SEO strategies and increase their online visibility.
What’s a local SEO?
Local SEO (Local Search Engine Optimization), also referred to as local search marketing, is an immensely successful way to advertise your local business online, as it lets companies promote their goods and services to local consumers at the exact time they are searching for them online.
This is done by a number of approaches, some of which vary considerably from those used in standard SEO, and some of which are much easier to handle using local SEO software and may require specialized local SEO or local search marketing services.
Here’s a list of the advantages of local SEO
Simple and easy listing
By putting Google My Business in the picture and replacing almost all other local directories, listing your business online has become very simple and free of charge.
When you have mentioned your business online, it would appear as and when any user within your local area searches for something relevant to your business. This will boost your visibility in Google Maps & Local Search Results. You operate a medical store, for example, and anyone in your vicinity wants an emergency kit. He then searches for “medical near me” or “medical shop;” Google will list all the medical shops in your area and show them the results in the form of three packs. Since your company is already listed, you should expect your listing to appear in the 3 pack.
Ratings and Feedback
Getting quality ratings and feedback makes the company look more trustworthy and reliable. Simultaneously, search engines would also drive your listing above other listings, given your ratings and feedback.
Compete with other nearby businesses
If you offer quality goods or services and have optimized your company list in a superior way than your rivals, the outcome, searches relevant to your company would certainly appear in the local search results.
Customer Retention & Gaining new customers
Listing will contribute to more potential customers. Since you already have better goods or services, and you already have strong ratings and feedback, the probability of customers coming back to you for purchase would be higher compared to others.
Higher rate of conversion
After you have entered your contact number on the business listing, you are most of the times called up directly by your customer. By giving searchers direct access to your contact information, you can effectively turn your local search question into a profitable purchase.
You can have a potential scope in your vicinity and make a lot of money with the support of Local SEO. However, how you handle your customers is what they would remember. As a result, earning and preserving your business reputation would also have an impact on your business growth.
The benefits of local SEOwill be apparent to you by now. Local SEO searches have risen over a short period of time and you can contact Renaissance Marketing VA to capitalize on this growing trend. So give them a call today!