Snapchat is the new trend that has captured a lot of attention from today’s marketplace. This social media network is climbing the ladder by continuously progressing towards greater performances.
If Instagram is considered popular, we can say that Snapchat is super popular, a result which came from the comparison between the traffic difference between the two networks. Nowadays, Snapchat has over 200 million users, and around 76% of them are performing and are familiar with online transactions.
Snapchat proves to be useful for more markets and fields of activity. Because the majority of Snapchat’s users are millennials and Generation Z individuals, we can state that this social network is a goldmine for any business that targets these types of audiences.
Moreover, Snapchat’s popularity makes it perfect for marketers to conduct and test advanced marketing campaigns. Being able to engage with an open-minded audience is the best way to create brand awareness and promote your business at the same time. Even if you’re not a huge company, you can definitely take advantage of this social network.
Why do People Use Snapchat so Much?
Let’s first explain what Snapchat does, in case someone doesn’t actually know its usages and benefits. First of all, you can post and share videos, photos, and texts. These are “snaps”, and are meant to be available for 24 hours after posting. What makes Snapchat special is the fact that everyone can watch a snap for ten seconds; after ten seconds it auto-destroys.
Even though some people consider this feature annoying, most teenagers love it because it makes the experience unique. You can choose to post snaps on your profile page or you can directly send them to your friends. If you’re a business owner, small or big, you should definitely consider this trendy social environment for your marketing purposes.
Marketing Strategies that Experts use for Their Campaigns
Whenever you’re promoting your business or website, you should be looking for new promotion strategies that can provide the best ROI. The moment you find the best promotion strategy, the moment you should start testing and optimizing it.
Let’s take a look at five of the most efficient tips and tricks for Snapchat promotion. If you follow the guidelines you may get the approximately same result. There are many variables, but it’s important to test on your own and find the best solutions for your own business.
1. Live, Real-Time Action
Snapchat is all about real-time live feed sharing. If you notice an interesting event, you’re doing something fun, or you can just capture memories, you a snap. Everything that’s related to your target audience’s needs and wants should be included in your posting sequence.
You should be posting relevant snaps that could educate, inspire, or entertain your followers. Doing so, you can strengthen the connection between you and your customers.
2. Make Your Audience Feel Special
Making a group of followers feel special isn’t that complicated. You need to promise them incentives and benefits for joining you on this social channel. So for example, if you have a YouTube channel about parenting, tell them to add your Snapchat in order to receive exclusive content each week or maybe a free E-book on the topic.
Most people are afraid of missing good deals; therefore, convincing them to follow you on Snapchat for something “special” should be an easy task.
3. Offer Discounts and Special Offers
People love discounts; in fact, I can’t remember anyone who would pass a free discount for something that they’re interested in. In our case, business owners, we are offering products or/and services to the marketplace. We have followers, and some of them are offering us on Snapchat.
Again, we can use other social media networks in order to announce special offers and discount opportunities for only those who are following your business on Snapchat.
4. Become Personal
Jane Springfield, HR, and Social Media Manager at Essayontime suggests that “if the customer has a feeling that he knows you, the shields are broken and he’ll be ready to extract the money from his pocket”. Whenever we want to make purchasing decisions, we’re unconsciously analyzing more factors. The price, quality, and the brand name of course, but there’s something else.
We could call it compatibility, or just respect. If a business or website owner becomes open and starts engaging with his followers and customers, his overall business results will skyrocket. Customers love to engage with the creators of some products or services; they feel special when the “expert” replies, therefore they get a short boost that makes them feel good.
This feeling removes the so-called “customer’s purchase barriers”; therefore, he’ll reward you by purchasing something from you.
5. Use Influencers to Improve Brand Awareness
If you want to make yourself known, you should definitely invest in influencers. A social media influencer is recognized for the big number of followers that his social profiles have. An influencer is highly recognized by the normal population; therefore, he has the opportunity to promote different messages and brands to a big audience.
It usually goes like this: you reach the influencer, tell him your needs, ask for a price, make the payment, wait for the promotion, receive hundreds of followers, make more sales, and ultimately improve your business.
Snapchat can be a goldmine for those who properly take advantage of it. You can find so many potential customers that can become a lifetime asset. If you’re serious about developing your business from a small enterprise to something more promising, I’d suggest social media promotion, and especially Snapchat promotion!