Marketing

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3 Steps to Plan Money Making Small Business Strategies

If you are planning the marketing strategies for your business, it’s a good time to understand the failures and mistakes you have faced and then go for a strategy which leaves no margins for error. To establish your business gaining market recognition, understanding, planning and application of unique yet practical marketing strategies are necessary to

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Starting a Business
printing machine

How to Get a Marketing Job in the Print Industry, Without Any Print Knowledge

Getting a job in marketing is challenging—roles are incredibly competitive. As a result, candidates must differentiate themselves from others applying for marketing roles. If you’re planning to apply for a print marketing role, you need to be able to show your interviewer that you know the basics of print, including paper types, covers, lamination, binding,

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Career
marketing in the age of pandemic

Marketing in the Age of Pandemic

2020 is undoubtedly one of the most challenging years for the marketing landscape of businesses. The effects of the COVID-19 pandemic started with lockdowns and strict safety protocols until it resulted in a downturn in the economy. Months after the pandemic’s initial onset, the economy’s recession became so widespread and disruptive that the world has

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Infographic
Generation Y woman in black blazer sitting at the table

How marketing is changing in the education sector – and ideas to tap into Generation Y

It doesn’t take a genius to realize computers and technology are having a transformative effect on almost all areas of modern life – and the education sector is no different. The current generation (often referred to as Generation Y), has become so reliant on new technology that it would be a mistake not to consider

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