Whether you are a teacher, an industry professional, a social influencer, or a person just looking to get into the course selling businesses, this is a very good industry. More than just the fact that it can make you a ton of money with very little effort, it’s also a great way to get your name out there and establish a personal brand. When you are selling your course to millions of people across the world, you become a recognized professional in that field.
Moreover, this is a truly passive source of income. You only have to put in the effort of creating the course one time, and then you can sell the course as many times as you like, for as long as you like without ever having to do anything else. Being a digital product, there is immense scope for expansion and you can always add things to the existing course to generate even more sales.
Things such as social media marketing, website design, productivity, and nearly every other field are constantly evolving. So there is always a lot of material that you can add into your course every few months and have clients purchase the updated information.
Course content is something that you are probably an expert in, but when it comes to actually putting it all together in a format that you can easily sell, that might not be in your domain of expertise.
Here are a few platforms you should consider when it comes to creating and selling online courses.
Udemy is one of the oldest course creation platforms and what sets Udemy apart is that it is a course creation platform as well as a marketplace. According to statistics from 2020, Udemy boasts over 50 million users and a library of almost 160,000 courses. This is a great choice for people that don’t have a huge fan following and don’t want to spend more time and money in marketing their courses online.
Another advantage to Udemy is that this large volume of users comes from all over the world. Udemy users come from nearly 180 countries and this makes it much easier to sell to a truly global audience. However, this will work just as well if you just want to sell to a local audience, you can easily have your course in your local language and target a specific audience.
When it comes to course creation platforms, there are two kinds that you can get. Some are going to be course creation services with a marketplace, while others are going to be dedicated course creation services. You may be drawn to the first kind to start your business, however, Kajabi, as a dedicated course creation service, will offer you a lot more flexibility. This is in terms of customization, design, performance, and every other parameter there is to creating a course. Whether you want to sell the course on your own website, or you want to sell in another marketplace, if you want a really customized course, Kajabi is your best option. The traditional course marketplaces not only charge very high fees but the way you can design and construct your course is very limited.
SkillShare is another popular choice that is both a course creation service and a course marketplace. What sets this platform apart is its focus on video learning. While video learning does have many benefits, some courses simply require additional resources for learners to get the most value from them. However, if you are teaching something that is very visual or can be put across more effectively through video, then this is a good choice to consider. It also simplifies the course creation process as you mostly just need a camera and a mic. You could always use additional resources like a whiteboard but most courses on SkillShare are all about learning through video.
It’s also important to consider the pricing of your course. Certain marketplaces will either have a maximum or minimum price that you can set on your courses. This is sometimes limiting for course sellers and in some cases when people want to price different parts of the video differently, this can be a hurdle. However, if you want the ease of access and a single interface to deal with then these marketplaces might be a better choice. Overall, it’s good to have a look at both options for your course and see which one will work better for you. You might also want to look around for other similar courses and see what kind of strategy they are using before you make a decision. This way, you can also learn about how you should market your course as you can see what other people are doing. With your course put together, you can also look at other ways of selling the knowledge you have compiled. Whether that is in the form of videos or print, there are a lot of ways you can sell your information online.