Your business is the first thing your customers see when it comes to viewing your business online. When you are a business owner, this can be daunting. This is why your website needs to be the best it possibly can be to stand out from the crowd.
However, this is a tricky and long process, and you will need to make sure that you have the right amount of money and patience to go through with it. It can also be a little technical in places, but it’s all well worth the hassle. Here are five ways that your business website could be better and how to accomplish that goal.
#1 Use proactive chat
This sounds a little simple, but it’s a good way to get your customer service boosted and can help your customers find their way around your site. Proactive chat is an automated message which can help your customers engage in conversation with employees who can help them.
It’s a bit like walking into a store and having an assistant ask you if you need any help and assigning you someone who can help you and talk you through the purchasing process if you feel like you need it. This is an instant win for some customers, but for others, they can just ignore it if they don’t feel like they need the help. There are some proactive chat examples that can help your understanding of their uses and help you decide if they are good for you.
#2 If you have them set up, look at your Google Analytics and Google Search console for stats
This can be a good way to see where your clients are coming from the most. This can be a blog post, the keywords that are put into google, or through social media links. This can be a good way to see what is working and where your traffic is coming from. It can be a good way to see what’s working and what isn’t, which can help you bring in more customers from whatever target audience it’s coming from. It can also help you pinpoint your social media posts to a certain community that shows a good interest in your business. You can then see what your audience really is, instead of shooting off into the dark like a loose cannon.
#3 Look at your crawl budget
Looking at your crawl budget can be a good way to make the Google results for your website more concise and make your website look better to google by only promoting your best pages. This is a bit techy but is well worth the time you’ll spend on it. The essential bare basics of your website’s pages appear when your business is searched for on search engines. You can choose what pages you want to be indexed and which ones you don’t.
If it’s something that isn’t necessary or visited enough to appear on the search results, or even just looks bad, such as a contact us page that can easily be reached through your business’s home page, that doesn’t need to come up as a search result. It can be a good way to keep people focused on where they need to go without swamping them with every page on your website. Not only can this look more attractive to users and therefore Google, but it can also be far more beneficial on your part too.
#4 Keep your content up to date
This might sound a little like a no-brainer, but you would probably be surprised at how much junk your website actually has floating around on it. Only having the information and features that are supposed to be on there (you should think very critically about this, as it’s different for every business) can make your website more concise and appealing to users. This can be great as your customers don’t need to sieve through the information that doesn’t need to be there. It can make their user experience so much better, make your website look far neater and more relevant to the topic, and can greatly increase their enjoyment of visiting the site.
#5 Increase the speed of your loading times
This can be a good way to keep your visitors on your site. If your site takes a minute to load each page and there are many backward and forwards between pages for browsing products, the chances are that people are not going to hang around long. Your bounce rate will be high, which is not a good sign from Google’s point of view. It will scare off your customers, no matter how loyal.
It also doesn’t matter how good your website actually is, either, as if your loading speeds are slow and your competitors are not, customers are more likely to go there. You can do this yourself if you know the ins and outs of website building and coding, or you can invest in the services of a professional web designer, which can be a great way to help get your money’s worth out of your website.
When it comes to improving your website, you can feel that you are changing the face of your whole business. It can be easy to go wrong. However, there are many ways you can make your website better without changing masses at a time. You can make your website more user-friendly by looking into automated proactive chat services to help your customers feel more at home.
Or you might prefer to look into a more technical front, such as reorganizing the crawl budget for your website or looking at your stats using Google software that you might have installed. Alternatively, you might just need to make your website faster and take out the junk that might be swimming around in your pages. Either way, there are a lot of ways that you can revamp your website for the better without changing too much on the surface.