The employer brand is a fundamental piece in the search for the success of your company, since in addition to enhancing the well-being of your collaborators, the employer branding will help you attract the best talent to your company and retain it.
What does employer brand mean?
It is the set of strategies carried out by companies to promote a good image for the client, collaborators and future staff, based on the well-being and satisfaction of the team. This goes hand in hand with fostering an environment that allows people to innovate, recreate and transform, so that not only the company grows, but both (employee and company) grow together.
Why is it important to have a good employer brand?
Currently there is a high demand in the world of work to acquire the best talent, which will lead them to have better results than their competition. The main question we all ask ourselves is what do they do to distinguish one from the other? How do they make themselves more attractive to attract and retain effective collaborators?
The answer is simple: building and enhancing your employer brand, which can only be achieved with a strong company culture. Every company should focus on company values such as solidarity, since work is no longer measured specifically in profits, but in results. For this, it is essential to support each other, promoting synergies between the different areas.
For Human Management it is of the utmost importance that the company has a value proposition, which must contemplate material and immaterial benefits, where the staff knows that they are in a company where the company brand and the person-worker go hand in hand.
Although it is very good that the work of companies is recognized from an external perspective, the most important thing that the employer brand leaves us with is the loyalty and relationship that is generated with the collaborator. It will be this result that will make a difference in the productivity and performance indexes and that we have been working on as a company.
How do you build a strong company culture?
The corporate culture is not something that is achieved overnight, but rather requires a lot of effort and work, but above all in a group. Something that was believed many years ago was that the human management area’s only job was to hire and fire staff. However, today one of its main jobs is to promote the business culture based on the company’s values, which represent not only the company, but also its employees.
We cannot fail to mention something important, we must listen to our workers, since the motivations and interests can vary from one profile or generation to another, for example, the youngest seek learning, growth, while other profiles with families seek conciliation , security, this cannot be lost sight of.
Does a strong company culture start with good leaders?
Let’s clarify that it is not so true that one is born with the gift of being a leader. It is true that companies seek harmony and synchrony with their collaborators, but this is more focused on values. What is really in the hands and responsibility of companies is to provide business coaching workshops and programs, where they not only teach you how to direct and lead a team, but also develop those skills and be able to be successful with the work that is handled. , that is what a good business brand should really promote.
Recent Comments