The power of video has been well documented. Many companies are aware of the impact video can have on converting potential customers but do they know which video to use at each stage of the buyer funnel? This infographic from One Productions takes you through everything you need to know about the selection of videos that can be used. For example, the video you use at the awareness stage is much different to the video you would use at the decision stage.
On a more general level, it’s important to understand the role the video is supposed to play. Try to make them about the story of your company, without pushing the sale throughout. Millennials in particularly are tired of being bombarded with sales clutter online, so your video will need to work hard if it’s to grab their attention. Find out more information now in the infographic.