The legal profession is crowded. Clients will move from one attorney to another to get the best advice and representation possible if necessary. With so many attorneys out there, it can be difficult for law practice to stand out from its competitors. Some current level of advertising is almost necessary when starting a new practice in today’s environment. But it is not necessary to spend big bucks on advertising.
Here are five of my favorite legal marketing tips.
1. Find People Who Already Like You and Work With Them
Start there if you have a list of contacts with whom you have done business in the past – be it personal or professional. Ask yourself, “How can I help these people?” Then figure out a way to do it. If you have a list of clients from the past, call them and update them on what’s going on in your practice. Ask if there is anything they need help with. This can start that communication between attorney and client that may even lead to more business together down the road. Some private law practices have chosen to join a consortium of local lawyers. They handle legal case search information together with other firms within their pool and share the profits equally. This is one-way legal businesses can cut costs and encourage cross-referrals from clients.
2. Post Informative, Helpful Content on Your Website
Optimize your site with keywords related to your practice area and location. This is important because people searching for an attorney online want to know right away that you are someone they can trust. If you have a blog, post articles of interest related to the area of law you practice. Include client reviews, trust and safety tips for your area of law, and other content that will provide real value to the people who visit your website.
3. Email Marketing Works
If you send out emails on occasion with helpful information or updates related to your practice area, then an email list is an excellent avenue for getting in touch with former clients. If you are sending out more than one email a month, think about creating an email marketing campaign that will get people interested in learning more about your practice. Make sure to include some call-to-action at the end of each email. To boost your email list and find legal leads, consider offering valuable resources or exclusive content in exchange for sign-ups. This approach can effectively engage potential clients and drive conversions. A smart online plan is an effective way to get your name and legal services in front of a large pool of future clients. There are many accessible venues such as Facebook, Twitter, LinkedIn, and other social media sites that can help you to expand your law practice. It is a quick and affordable way to get potential clients before a firm without taking a toll on the budget.
4. Become Active on Social Media Sites
People love to look up attorneys online and see what the attorney is doing on social media. If you have a Facebook fan page or Twitter account, you should use it. Interact with potential clients, current clients, and even other active attorneys in your practice area. Social media sites are great tools for connecting with people online.
5. Use Testimonials
Well-written testimonials are powerful pieces of marketing material. The more, the better. If you have a testimonial page on your website that showcases happy former clients talking about how great you are as an attorney, then that is positive. Good testimonials can be used in print advertising and mailers. They can also show up on search engine websites, so make sure to post them on your website’s social media pages and use them in any marketing materials you have.
The legal profession is a tough one. You need to work hard and smart to get ahead. When you add marketing into the mix, it becomes even more challenging. It is essential for law practice to keep up with the latest advancements in technology related to new marketing techniques. It can be as simple as using a digital camera and posting some reviews on your website from past clients. These days, everybody is online looking for reviews of lawyers they might need someday. Incorporating some or all of these tips into your law practice can help you better compete in today’s economy.
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