Ecommerce continues to grow with every passing year though people have been buying things online for quite some time now. Customers spent slightly more than 3.5 trillion dollars in online shopping in 2019, an 18% increase from 2018 and a 46% jump from 2017. With the rise of this industry, eCommerce packaging and the corrugated industry are also experiencing an upward rise. The global online sale will cross the whopping amount of 5.5 trillion dollars in 2023 which will have a stark impact on packaging demands. The corrugated industry will especially be on the radar as it represents 80% of eCommerce packaging.
In this article, we will discuss in detail this industry and why it is important to use for your business. Keep reading this article if you are interested in the subject.
What is Ecommerce Packaging?
It is a valuable tool for ensuring customer satisfaction, marketing your brand, and avoiding inventory loss. However, with a wide range of options in the market, it can be confusing and difficult to decide what you should use for your business.
Ecommerce Packaging Options
Following are some of the options available in the market for your online business. You can choose from them as per your needs.
- Ecommerce ready packaging
- Ecommerce packaging bags
- Sustainable eCommerce packaging
- Bespoke eCommerce packaging
- Ecommerce packaging boxes
- Ecommerce retail packaging
Tops Trends in E-commerce Boxes
With so many things packed and delivered every day, there are a few trends that dominate the eCommerce market. Below are the five tops:
1: Branded Container Boxes
More and more brand now use their shipments to popularize their brand identity. It would not be an exaggeration to emphasize this. Your containers should market your business. For this, printing your brand logos on the box not only keeps you competitive but also on the top of the minds of your customers. Moreover, you should also include a packing slip and RMA form for optimal impact. Seeing a quality box for a product is also a perfect way of learning how to find vendors.
2: Material Minimalism
With the rise of online shopping and more packages being delivered daily, the price of eCommerce shipping is also going up. What it means is that it is more than ever important to keep materials and packages to a minimum. It helps many small businesses to keep their cost low. In this way, they can increase their profit margin.
3: Bold Design
With so many brands in the market, it is difficult to stand out in the market. That is why so many companies embrace colorful, bold designs for their boxes and bags. By making corrugated cardboard boxes less boring, they make a memorable impact on customers.
4: Sustainability
A strong campaign is going on for the last couple of decades to reduce the waste produced by materials. The same kind of push is being witnessed for shipping materials. That is why more public and private organizations are incentivizing this change. Furthermore, customers also expect this. So, using sustainable materials is an ideal way of making a difference. You can also this for marketing as well.
5: Subscription Boxes
Regardless of what you ship, be it clothing, razor blades, DTC food, or any other item, there is likely a subscription box in the market. This box combines multiple items in a single package. You can use this to enhance your profit, sell underperforming items, and lower shipping costs. Besides that, it also builds a robust relationship with your clients.
Importance of Ecommerce Packaging
Given the exponential rise of eCommerce, companies run into challenges when it comes to impressing customers and creating a memorable unboxing experience for them. What should you do to make people your loyal clients and stick to your brand instead of leaving for other brands? The rise of online shopping has pressed companies to be more flexible and make changes to their presentation strategies. Now it is more important to make every client feel satisfied with your services and purchase. One of the best ways of doing this is to use custom boxes wholesale for eCommerce packaging. By using custom boxes for your products, you can create a good and ever-lasting impression on your customers. From the very first glance, they become your clients.
Studies show a strong correlation between the design of your item box and the perceived value of your product by clients.
With custom containers, you can make sure the satisfaction of customers as soon as they are first introduced to your products. Customers do not take long to form an opinion about a brand. To be specific, it takes seven seconds and happens long before they see the actual product. It is the container box that helps them make a decision. So, don’t let it make a bad impression on people.
Strengthening Brand Awareness and Identity
Custom boxes help you create containers that are true to your brand. They increase brand awareness by making your business stand out in the market. Moreover, people can easily remember your product for a longer period of time by just seeing it. You can strengthen your brand identity by printing your brand name, logos, and other details on the box. Make it more visible to people. Besides that, using a creative and unique package can easily accomplish the task of brand awareness and identity.
Increasing Customer Delight
Custom satisfaction and delight is the prerequisite for making your business successful. The custom design of your box increases customer delight and creates an unforgettable impression on clients. This is also what they want to see in future shipments. A recent study found that stylish and beautiful box stimulates the reward-seeking areas of the human brain that are associated with impulse buying.
On the other hand, plain boxes don’t have much impact on the brain. What it means is that the presentation of your items is important in creating a positive impact on your customers.
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