Are you wondering as to how to acquire enormous engagement on Instagram in 2021? As of now, Instagram is one the most demanded social media platforms for marketers. It has 13% of people across the world, and 80% of folks follow brands.
According to a survey, engagement rates are higher than other platforms. It boasts 4.21%, eighty-four times more than Twitter, 54 times more than Pinterest, and ten times more than Facebook.
Although it has awe-impressive figures, challenges are coming up to its marketing potential due to the decreased engagement rates and new competitors like TikTok. In opposition to this scene, dynamic marketers are looking for ways to improve the engagement rates on platforms despite the setbacks.
Thereby, we have tailored nine tips to make sure your organic and paid marketing strategies become successful. Let us jump in:
1. Post Consistently
As a business owner, you must stay active on the platform to grab new followers and gain engagement. A study suggests, post at least one or two times a day. That way, you could keep your feeds fresh and relevant, and there are multiple ways to attract the audience to your content. While dealing with Instagram’s algorithm, it is essential to note the right time to post on Instagram.
There are no suggestions for a time like the best time or amount to share on Instagram. The perfect way to get around this is to check your followers’ insights from your business account. That enables you to discover when the audience is very active and schedule posts accordingly by ensuring that your content stays at the top of their feeds.
2. Weave Stories on Instagram
You have to enchant audiences through photos, videos, and captions, not just preaching marketing messages to them. These days folks seek connection. And, what other ways could make it possible other than telling a story and enticing them. People are more likely to buy your products and share them with their friends when they get that emotional bonding with your content.
To add the elements of telling a story into your strategy, you could also post user-generated content with your business. Lengthy captions with components of storytelling and its originality are compelling as they let brands humanize and gain strong bonding with target people. Winning captions do make the audience stop by and maximize the time they see the post. More extended captions are in trend. Influencers were the first ones to use them like small blogs.
3. Develop a Solid Brand
Transparency, innovation, and consistency are vital to building brand visibility on Instagram. An uncertain and unplanned approach does not perform well. Concentrate on fundamental parts like showcasing your profile, designing a pattern of style that displays your content fresh, use hashtags wisely, and make sure you respond to each of your audience often to boost engagement and gain trust.
4. Follow a Consistent Style
Instagram is a visual-oriented platform that has captivating content. Even though the glossy look pictures style is fading out, the main essence of Instagram is the ‘visual content,’ and it doesn’t change forever. These days, a perfect look decreases the highlights and maximizes the brightness of pictures without altering the colors much, giving a natural look. Even some people opt for ‘no-edit edit looks. But, it is essential to keep in mind to have consistent content visually rather than following a particular editing style. Also, ensure to portray your brand identity correctly and that it appeals to your audience.
Choosing the right hashtags for your content will decide whether your post appears at the top of users’ feeds or sink to the bottom of their feeds. Let your hashtags be generic. Try to include a combination of trending and business-specific hashtags to discover the right hashtags that connect with the target audience.
For great results, experiment on each hashtag. Check for the kind of content and the maximum likes for high-performing posts; if you find something that matches your expectation, then you have got the right hashtag for yourself.
For several brands, Instagram is the primary platform for content from users. User-generated content on Instagram is where the followers post content that features your brand. As a brand you can share those content with your followers to get automatic Instagram likes for social proof to boost engagement and drive sales. And that decreases the marketing costs as it is created and accepted by them.
When compared to content posted by brands, followers consider user-created content as authentic and trustworthy. That lets you boost your brand’s credibility, and that is why most of the brands post genuine content.
7. Use Video Subtitles and Closed Captions
On Instagram, 60% of Instagram stories get views with sound, which means the remaining 40% is with no sound. As Instagram videos are dominating the platform, more people tend to watch videos with no audio. And, that is why subtitles are essential for businesses, letting the core texts displayed on the platform along with videos.
Research shows that video captions magnify the views by 12%. Effectiveness of the texts is also increased enormously to a rate of 82%, compared to audio on and no captions. Although captions do grab audience attention, it is not officially part of best use for Instagram stories.
8. Activate Reels on Instagram
Have you acquired the power of using reels on Instagram yet? This feature was out last year and is very famous on Instagram. Reels on Instagram replicates TikTok’s videos that enable your business to engage with the target audience in tiny clips of up to thirty seconds.
Instagram lets you use creative tools and add effects and soundtracks to your clips that rock on the platform. Get creative and make Instagram reels for displaying your products and the authenticity of the brand.
9. Make Use of Instagram Traffic
The traffic on Instagram helps you build visibility to your web page as the platform lets you insert a clickable link to your profile bio. Increase the probability of your URL by offering special discounts and promotions that motivate the audience to tap the link. You could also include call-to-action along with the URL in a picture or video post.
Suppose you have ten thousand followers, then you could place a ‘Swipe up’ button on Instagram stories. Remember, the Instagram ads provide call-to-action links to direct people to the website. When you partner with influencers, try to promote your URL in their content too.
An Instagram business account is like an enterprise continuously evolving while forming deep connections with its audience. Follow these nine tips to increase your brand’s potential. Regardless of how the network grows, maximize the engagement with more likes, comments, and hares.