How Famous Brands Are Making Use of PWA To Improve Their Business

No firm in the world can deny that technical innovation and the invention of the internet and mobile phones have benefited them greatly. Since the invention of the first computing device, the IT industry has not looked back.

Technological improvements are present in the corporate sphere as well as in public and private life. The IT sector has been developing increasingly inventive breakthroughs and investing in advanced technology research and development.

Another component of the enormous roller coaster innovation journey is cross-platform app development and hybrid app development services. PWAs, or progressive web applications, are another recent addition to IT advancements. Leading businesses are driving this increased support for PWAs by requesting that they be used to their full potential.

A Glance at PWA – Progressive Web Applications

PWA is a technology that enables the creation of web apps that have the same look and feel like native mobile apps. For design, they employ web technologies such as HTML, JavaScript, and CSS. Native applications must be designed separately for each platform.

PWAs, on the other hand, may run on any browser and provide equivalent functionality to native mobile apps. PWA, when developed by a progressive web app development company, includes important features such as:

• Push notifications
• Offline mode is when you are not connected to the internet
• The app can be accessed from the device’s home screen
• Features and functions are similar to those found in an app
• There is no device storage
• Performance that is consistent across all devices.

PWAs, according to Google, are Web Experiences that are:

• Reliable: Loads immediately and never indicates that a website is unavailable, even in the face of erratic network conditions.
• Fast: With silky smooth animations and no janky scrolling, it responds quickly to user interactions.
• Engaging: It feels like a regular app, with a simple user interface.
  
  

Progressive web apps combine the best of both online and mobile applications by utilizing cutting-edge technologies. The development of progressive web applications with the help of a progressive web app development company is becoming more common in the future. PWAs are ideal for businesses looking to improve user experiences in terms of money, feature, development time, and more.

Many organizations have taken advantage of the power of PWAs to reach new markets and improve their user experience since its inception. After all, the Progressive web app architecture is easy to create, test, and maintain once it’s live.

Brands Making Use of PWA To Improve Their Business

Many major brands, with the help of the PWA development company, have benefited from the advantages of PWA and have seen an improvement in conversion rates.

1. OLX

Olx is one of India’s top online classified ad destinations, providing lively online marketplaces to communities in high-growth markets. OLX sought to re-engage mobile web consumers, so they turned to progressive web apps (PWAs) to create a faster-loading, immersive app-like experience.

• As a result, it takes 23% less time for a page to become interactive
• Bounce rates are down by 80%
• Advertisement CTR increased by 146 percent
• There is a 250 percent increase in re-engagement.

2. FORBES

Forbes is a biweekly business magazine published in the United States. The editorial office’s headquarters are located on Fifth Avenue in New York. Forbes’ editor-in-chief and Randall Lane’s editor is Steve Forbes. The ‘Forbes 400’ is a list of the world’s wealthiest people, whereas the ‘Forbes 500’ is a list of the world’s largest corporations. Forbes joined the ranks of PWA users when it introduced a mobile PWA in the spring of 2017 to great acclaim.

Highlights:

• Faster page load times — the new site takes an average of 0.8 seconds to load
• The app raised user engagement by a factor of a hundred
• The number of sessions per user has increased by 43%
• The scroll depth has been increased by three times
• Ad views have increased by 20%
• Content that is primarily visual
• Push alerts tailored to Android phones.

3. TWITTER

Twitter is a prominent online platform for microblogging that was founded in 2006. But today we’d like to discuss Twitter Lite, which is a data and storage-conscious method to utilize Twitter on a smartphone. It’s a new mobile web experience that uses less bandwidth, loads rapidly on slower connections, is resilient on unstable mobile networks, and takes up less than 1MB on a smartphone. PWA has given users access to several features that were previously only available to desktop users and native mobile app users.

Highlights:

• The number of pages every session has increased by 65 percent
• The number of tweets sent has increased by 75%
• The bounce rate has dropped by 20%
• On 2G and 3G networks, it loads rapidly
• Reduces the amount of data used. Only the images or videos that users desire to watch are downloaded in data saving mode
• The PWA is merely 600KB in size, compared to the 23.5MB of data required to install the native Android app.

Advantages Of PWA

1. Smaller and quicker: Many people would use native apps despite the fact that they take up a lot of space, but they don’t have enough space on their devices to install them. PWAs, on the other hand, take up only the space they require, making them faster to download and saving space.

2. Offline capabilities are available: Many people are aware of the benefits of progressive web apps, which is why they are downloading PWAs because they can be used even when there is no Internet connection. Furthermore, these applications work even when the server is down, ensuring that users do not lose any data, which is a huge plus for conversions.

3. It is less expensive than other apps: In comparison to creating content separately for iOS, Android, and a website, PWA saves time and money because material only needs to be supplied once. Furthermore, PWAs do not require frequent updates. Clients are not required to download any new information. If PWA works, you no longer have to worry about its development, making it a financially appealing solution, similar to Flutter, for example.

4. App that is self-contained: Search engines and other platforms can be used to locate PWAs. PWAs can also be distributed via social media, a company’s home page, or another method. You don’t have to rely on app stores to get things done.

Disadvantages Of PWA Apps

1. Browser compatibility is limited: PWAs are Android-based and do not work in mainstream browsers like Safari, Internet Explorer, or Edge. Because Safari controls 51% of the browser market in the United States, a large percentage of mobile clients will be unable to use PWAs. On the plus side, new browser versions of Opera, Chrome, and Firefox now enable PWAs, paving the way for additional browsers to follow suit in the near future.

2. Support for hardware and software is limited: PWAs are relatively new, and many devices’ hardware and software do not currently support them. PWA’s notification and home screen shortcuts, for example, are not supported by iOS. PWAs also don’t allow you to use GPS, fingerprint scanners, smartphone cameras, or other device functions.

PWAs do not appear in big app stores such as Google Play and the Apple App Store, which may lead to their delegitimization. Application stores serve as a list that allows users to search for and identify relevant applications, as well as provide authenticity and social proof of applications to potential users through reviews. Because most clients browse for apps in app stores rather than search engines, your PWA may be overlooked by your target audience.

3. No access to new ideas: PWAs cannot use every technology option, such as Bluetooth or Near Field Communication (NFC). This means that the number of possible applications for your app is limited. The question is whether PWAs can take advantage of other future advances as well.

PWA And the Future

Progressive web apps developed by a progressive web app development company, without a question, are the future of mobile apps, providing an app-like experience without requiring you to leave the Web. The PWA concept will appeal to a significant number of small and medium businesses because it does not require a large expenditure to implement.

PWAs can be downloaded straight from the Internet, eliminating the need to submit the app-to-app stores for lengthy verification and approval processes. One of the advantages is that they may be installed in a matter of minutes and accessed with just one click. The most significant aspect is that they provide various client touchpoints that help organizations enhance conversions.

Progressive apps are the ideal solution if you need a consistent and reliable mobile app experience. Appinventiv, a PWA development company, can provide an interactive user experience equal to that of a native app without the hefty development costs. Many prominent businesses have benefited from PWAs, and now it’s your turn to hire a progressive web apps agency in the United States to boost your conversions and revenue.

Author Bio

Tarun Nagar is the Founder & CEO of Dev Technosys, a global ranking custom software development company. With 10+ years of experience of enabling then Startups which are now global leaders with creative solutions, he is differentiated by out-of-the-box IT solutions throughout the domain. He is known for his visionary qualities and adaptability for technology and trends, passionate as he is in every aspect dedicated to making IT simple, accessible and approachable for business enterprises.

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