Were it possible to go back in time and speak to somebody who ran a successful business twenty or thirty years ago, they would tell you that the most powerful form of advertising was word of mouth. The value of the opinion of somebody you know, or a…
Being active on social media has become an important part of any marketing strategy. It allows you to develop a strong online presence and create relationships with customers and potential customers. Developing these relationships takes time and many business owners and managers don’t have a lot of that to spare....
Social media is a huge part of marketing these days, and because keeping it updated and responding to questions and concerns is a full-time job in and of itself, many entrepreneurs find themselves spending far more time in front of the computer, trying…
In today’s hyper-connected world, most business owners are beginning to realize that social media isn’t optional any longer. Customers have told business owners that they use social media to talk about, recommend and make most of their purchases. Being…
As many of us have probably experienced, social media marketing can be a very powerful tool in building our business. Although some say the popularity of Facebook is declining, it is still one of the most popular social media sites and, if used effectively, can do a lot for your...
In the last couple of years, Facebook is becoming popular and now it’s not only for the colleges students who use it to sharing their photos and sending messages among their friends, it has emerged as a burgeoning business networking platform which is used for advertising, self-promotion as well as...
According to latest Pew research, Pinterest is now more popular than Twitter for the U.S. adult social media users, coming third only after Facebook and LinkedIn. The social site has 70 million pinners , and over 70% of them are from the U.S. They are…
Don’t only think of Facebook as a place for family members and friends to share vacation photos and selfies. With the largest user base of any social network (~1.1 billion), Facebook is also ideal for delivering messages to business audiences and…
Instagram is a social sharing site around photos and, since recently , 15 seconds videos, which Facebook saw great potential in and acquired back in 2012, turning it into a huge success. Brandwatch shared an amazing infographic last year – “Looking Back:…
Posting your content on Twitter to increase awareness about your brand is great. However, if you want to extend your influence online: get your content retweeted. Infographics Source: QuickSprout There are a lot of benefits of retweets, including: Message…
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