The business world has changed significantly in the last few years with the arrival of internet marketing and social media. The rules of marketing have changed as well, but there are some things that are still as effective now as they were before. One of them is a professional business card. These cards are still effective tools to market and grow your business.
If you think business cards are as antiquated as cold calls or printed pamphlets, think again. These small cards are not just fancy little decorations for your wallet. If you make the right card with the right wording, it could get you lots of promising leads and more business contacts. Here is a look at some compelling reasons to get a business card.
It gives your business a sense of credibility
A firm handshake and good communication skills are essential to make an impression, but a professional business card completes the professional image you try to project. A card gives off a sense of professionalism and competence, and it tells people that you know what can offer and are ready to offer it. A business card also makes you and your business look more trustworthy, reliable, and honest. On the other hand, the lack of a card shows that you are not confident or credible enough to put your company name and contact details on a physical card. Not giving a card to contacts also makes it more likely for them to forget about you completely.
It gives a unique first impression
A business card is almost a necessity if you want to make a lasting impression on people you meet. It reminds your contacts about the aim and tone of your business, and this can help you a lot in the long run. When designed properly, business cards gives people a basic idea of where your business is headed and make things much cleared for them.
It helps you network better
As a businessperson, you should know that networking is crucial to your business. You need to be able to network effectively at any place and any time. You may be a great conversationalist, but that can only get people interested in you and your business. In order to network better and get people to remember your conversations, you need a business card to share with them. This does not just apply to business meetings and trade shows. Professional business cards can come in handy if you make conversation in any other location, even if it is a local coffee shop.
It is convenient
This goes without saying, but a business card is one of the most convenient marketing tools even today. A standard card is around 3.5 inches by 2 inches in size, which is a fit for any common wallet, pocket, or purse. They are also cheap to print, even if you go all out in terms of design. A stack of one or two hundred costs does not set your budget back by much, but it gives you marketing ammunition to carry around and hand out whenever required.
Brad is a freelance writer interested in writing articles related to Business and marketing. Most often he writes articles about business growth and how to reach business using business cards, flyers and brochure.