SEOs in the Philippines, like many websites, turn to social media to market their products or services.
Social marketing is the process of obtaining traffic or the attention of many people through the use of social media sites such as Facebook, Twitter, and many others. Search engines take into consideration the content posted on social media sites because there is a lot of discovery going on in these sites. When people search the social media sites for content, this helps make build links that impact the search results within the social media site or the results of another search engine.
Like practical marketing, social media marketing can also fail if not properly implemented. Some strategies are more effective than others, and some don’t follow through at all. When promoting a product or content, like all of those big companies you see printing large billboards, producing quarter minute commercials, you are probably going to spend just as much time–if not more–advertising that product or content than actually coming up with it. The next few paragraphs will discuss ways on how to effectively use social media to the advantage of marketing.
Images. Images increase the engagement count and rate of posts. Tweets with images get more retweets, and Facebook posts with images get more comments and likes. There are some social networks that rely heavily on images such as Pinterest, Instagram, and Snapchat. The content you are sharing can have a featured image that will grab the attention of the reader; having several images throughout the article or the content can help feature a new image every time the post is shared.
Headlines. Your headlines must be engaging and must catch someone’s attention. Some create multiple titles if they’re going to post or share the content multiple times. You should also consider the audience you’re reaching to when you post to a specific site.
Customize. When sharing your content, utilize all of the features the site has. Every feature is a tool for a marketer to catch someone’s attention. Making use of all these features will ensure the effectiveness of the promotion. For Facebook, you’ll need a relevant image that’s both eye catching and attention grabbing; for Twitter, another relevant image or image of exactly what you’re promoting, a shortened link to your content, and the related hashtag.
Share, share, share. Don’t be afraid of posting your shareable content several times. You need to get as many people as you can to see it to gain traffic and engagement. Multiple images, headlines, subheadings can catch the attention of different kinds of people on different platforms. However, you should also share at the right time. Even though you should share as much as possible to get as many people to engage, you should have a posting schedule and you should work into that schedule of when the most people are online.
Interact with your audience. Since social media was made for people, people who use it for business are given the opportunity to create connections with their customers. It can help build the public relation between a business and its customers and that’s what creates engagement and feedback. One of the things that can be done to evoke feedback and response from users is asking questions.
Social media is one of the most powerful tools readily available to a marketer. It’s all a matter of utilizing the features and maximizing the potential these sites have to create effective marketing strategies. Try out some of these tips and maybe you’ll get a lot more traffic for your content!
Jose Mari Gamboa has a degree in Advertising with a thing for businesses and investments. He has attended numerous financial focused seminars. A Car guy in his social circle, loves to eat and explore new trend of food. Jose balances indulging his cravings and a healthy lifestyle.