Digital marketing has become increasingly popular as social media has experienced exponential growth. There are a handful of ways that businesses leverage digital marketing to improve their marketing campaigns. While most of these businesses are larger companies, small businesses should also use digital marketing for the following reasons.
Cheaper than traditional marketing tactics
Traditional marketing tactics such as television ads, newspaper ads, and billboards, can get a bit pricey. Not only is it pricey to advertise, but it is often pricey to film, or create the advertisement. Fortunately, digital marketing such as social media marketing does not cost as much to display the ad.
Social media platforms such as Facebook and Twitter have ad services that allow companies to run advertisements on their platform. The cost to do so is not as much as traditional print media due to how easy it is to create a social media post. WordPress is one tool that many companies use to create their digital ads, and there are plenty of WordPress training courses available if you are interested in learning more about it.
However, there is also a downside that accompanies the low entry cost of social media marketing. Social media platforms are overly saturated with ads, so there is much more competition.
Expands the reach of your marketing efforts
Traditional marketing efforts are great for reaching local audiences. The billboards, television ads, or newspapers will only be seen by locals. This is great for small businesses in the area, but it is likely that the locals already know about your business. The goal of your marketing efforts should be to expand your reach.
Digital marketing efforts such as social media marketing can allow you to do just that. Social media ads can introduce your business to those who are not local to your area, which can help your business grow into a much larger scale operation.
Provides easier entry for consumers
One of the major knocks on the traditional methods of advertising is that it does not make it easier for the consumer to buy. Television ads, newspaper ads, and billboards, all do not provide the consumer with an immediate option to buy the product. However, digital marketing methods such as social media advertising does.
Social media posts come with many different luxuries, but one of the main ones is the ability to include a direct link to a website or online store. This direct link can make it much easier to convert advertisements into sales. Increased sales can be one of the many measurables that can help to determine whether a marketing campaign is working or not.
Easier to measure
Sales are one of the statistics that can be used to measure whether a marketing campaign is working or not. Traditional marketing methods can estimate sales that are a result of the marketing campaign, but digital marketing can provide an exact number.
Other statistics that can help measure the success of a marketing campaign include how many people click on a specific post and overall impressions of a post. Digital marketing can give you exact measures of both those statistics.
Ultimately, a marketing campaign is successful by reaching as many people as possible and then turning those impressions into sales.
If you are wondering what other statistics are used for measuring marketing campaigns, then here is a link that breaks down how success is measured in marketing: https://www.indeed.com/career-advice/career-development/how-to-measure-success-of-marketing-campaign
Much more flexible
The flexibility of digital marketing is one of the best advantages that accompany it. Social media posts last forever, so an ad can run for as long as you want without any additional costs. However, traditional marketing methods have a set time frame that an ad will run.
Of course, an ad will be most effective when it is initially posted, but a longer shelf life may result in residual sales that may not have resulted from traditional methods.
Closing
While there are plenty of positives that accompany digital marketing, there are also negatives that also accompany digital marketing. When deciding which advertising method is best for your business, you must weigh both the positives and negatives before choosing the advertising method that is the best fit for your company.
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