Search engine optimization (SEO) is critical for any modern business, especially online storefronts. This basically refers to all efforts made to increase traffic to your website by improving its visibility in search engines. The higher you rank in search engine results pages (SERPs), the more users will visit your site, giving you more opportunities to convert visitors to subscribers or customers. It’s not just about visibility, either. Users trust Google results, and the majority of clicks go to the first organic search result. Ranking higher in Google also boosts your credibility with your target audience. One of the best ways to can start a stellar SEO campaign is with high-quality link building.
What is Link Building?
Put simply, link building is when you acquire links from other websites to your own. These may be anchor text links within articles and other written content, image links, or video links. Any link from one website to another is called a backlink, and building a healthy backlink profile is one of the best ways to increase traffic to your site. Search engines use links to discover new web pages and to decide how they should rank in search results.
While it’s possible to try and build links on your own, it’s time-consuming and can be extremely difficult. In fact, many SEO professionals consider it the hardest part of their jobs. It’s better to have experts at your side, and these are some of the greatest benefits you’ll have when using a backlink building service.
Increased Site Authority
One of the greatest advantages of having high-quality backlinks is that they increase your site’s Domain Authority (DA). This is a metric that predicts how well your site will rank in SERPs. DA scores range from 1 to 100, and you can check your score online at any time. Since your DA is determined by an aggregate of factors, it’s generally easier to improve a low score than a high one. It should also be noted that DA is a comparative metric and not a measure of quality, meaning you simply need to outscore your main competitors to rank higher in search results.
The best way to increase your score is to gain more inbound links from high authority sites, which SEO companies can certainly help you with.
Anyone can run a paid ad campaign for their business, but link building tactics go further to help build your brand. To get high-q0075ality links, you need to provide value to your target audience, and that’s what content marketing is all about. This is any original content you create that reinforces your brand, products, and services to your audience. Years ago, blog posts and guest posting were the main ways to get content out there, but these days you can make video content, podcasts, webinars, and more.
Many executives see content marketing as the future of advertising, and in the B2B world, content marketing costs 62% less than traditional advertising and can triple lead generation. In addition to building your link profile, content you create can also be shared on social media securing even more views.
White Hat Methods
Unlike a traditional advertising campaign where the ads simply vanish in the end, a link building service provides your business with permanent benefits. Your backlink profile stays with you, and every high-quality backlink you’ve earned continues to help your site. Working with a professional SEO agency also ensures that your links are built by-the-book using white hat methods.
Basically, white hat SEO refers to strategies used to increase traffic naturally while following rules set in place by Google and other search engines. In addition to following the rules, white hat techniques seek to create a better user experience. Optimizing your site for mobile users is a good example. Mobile-friendliness is a major ranking factor for Google, so this lets you rank higher while also satisfying your users.
On the other hand, black hat SEO techniques seek to exploit search engine algorithms and are considered unethical. Keyword stuffing is a common example. This is when popular keywords and phrases are unnaturally forced, or “stuffed,” into content where they make no logical sense or don’t belong in an attempt to make the piece rank higher. Private blog networks are another common example where a site owner uses a collection of blogs under their control to give themselves backlinks. While techniques like these can be temporarily useful, constant updates to algorithms make it easy to detect and penalize sites that use black hat methods. With the best link building services, you can remain confident that every link will improve your site.