Making an event engaging involves several different factors. If you keep up with the pace of the marketing world, you will realize that the Instagram wall has become one of such vital factors.
Now, if you have an idea about this, we will share some tips to help you create a terrific Instagram wall. So, let’s get going with the understanding of an Instagram wall creation. But before getting into it, let’s understand the Instagram wall.
Explanation: Instagram Wall
In simple terms, the Instagram wall is a real-time presentation of social media posts from Instagram on digital screens.
Social media posts fall under user-generated content and can be in the form of texts, photos and videos.
The Instagram Wall is designed and displayed on screens primarily at events, venues, conferences, concerts, exhibitions, retail stores, malls, and so on.
The Instagram wall can achieve primary audience engagement goals, promotions and communications, entertainment and leisure, event marketing, brand building, and driving results for the brand or event.
Ideas To Create An Instagram Wall
Feature The #Hashtag Contest
Choose an original event hashtag, publicize it, and encourage people to use it in their social media posts. Go beyond this, though.
Display these posts on a large screen for everyone to see. Attendees will be able to express themselves, and their posts will generate publicity, helping to increase the visibility of your event. Publicly visible user-generated content that drives your event. This converts into a win-win situation for both you and your attendees.
Showcase Industry Related News
If you are hosting a fashion, tech, or any other type of event, one of the best ways to captivate your attendees is to present industry-related content appealingly.
So that they are aware of all current trends in that field, you can display the information on the live social wall to provide it. Then, using hashtags, collect all industry-related updates and information, or mix your custom content with social feeds.
People like to read and watch engaging content happening in real-time worldwide, so make your social wall more interactive and informative by including news.
This will pique the interest and enthusiasm of your attendees. At the very least, it will give them a reason to avoid sticking their smartphones in their pockets and encourage them to interact with your event.
Run Questionnaires & Quizzes
Instead of boring Q&A sessions with the audience, host your contest or questionnaire online. Post your questions using your hashtag and invite your audience to respond using the same hashtag.
This way, you generate more content for your social wall. As a bonus, it’s all user-generated, so it’s unique and exciting.
Because online campaigns and contests have different energies attached to them, running polls and contests online increases audience participation. However, the audience must not overlook rewards, giveaways, and prizes.
Collect & Display User-generated Content
A millennial survey believes that UGC is 35% more memorable than other media and 50% more trustworthy.
Displaying user-generated content is an excellent way to generate buzz and gain attendees’ trust.
Create a unique and eye-catching hashtag that is entirely related to your brand event and run a hashtag campaign. The best way to make any event interactive is to display hashtag posts on an Instagram wall.
Encourage people to use your event hashtag in their posts or tweets. Then, create a instagram wall for your event and display all user-generated content curated through hashtags on digital signage.
When people and brand followers use your brand hashtag in their tweets or photos on Instagram, it will automatically appear on the page.
When people and brand followers use your brand hashtag in their tweets or photos on Instagram, it will automatically appear on the big screen via the Instagram wall.
Present Your Speaker’s Content
If you’re planning an event centered on speakers, make it your top priority to provide them with the best experience possible because these experiences entice your speakers to return and collaborate with you in the future.
At our events, we always have a large number of talented speakers. Listing them in chronological order and displaying that order on an Instagram wall would be a fantastic idea because attendees would never miss their favorite speaker’s session.
Connect your speaker’s social media handles to your social wall and use social media displays to display your speaker’s brand or event-related content during the event.
The speakers’ popularity will rise as a result of this. In addition, your speakers will appreciate it because more people will recognize them and follow them on social media.
Wrapping Up
Instagram walls have become an essential part of events in recent years. It can be presented in many different ways, and we showed you some ideas for creating your own Instagram wall.
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