Generika, a generic drugstore. The company’s focus is on generic medicines as a value-for-money alternative to branded products.
When the company started: Mr. Ferrer started his business in 2003 and started franchising in 2008.
How the they grew: Erikagen Inc. is a joint venture of two families, Teodoro and Rosalinda Ferrer, and Julien and Alexandra Bello. They sell the medicine to class C, D, and E around the country. Apart from providing quality generics at affordable prices, Generika also offers branded medicine, selected consumer products, and related items at competitive prices.
People behind the company: Teodoro Ferrer, president of Erikagen Inc.
Investment Cost: P1.3 million to P1.5 million.
Investment Recovery: 1.5 years
CONTACT DETAILS
Erikagen Inc.
Bay 15, 2nd St., Cervantes Compound
Km. 17, West Service Road, Paranaque City
Telephone: (02) 821-0149; (02) 824-1425 loc. 102
Mobile:
E-mail: franchising@generika.com.ph
Website: www.generika.com.ph
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