You have undoubtedly heard the term “marketing agency” before now. But did you know that there are different kinds of marketing agencies out there? The benefit of using these different marketing agencies is that they specialize in a specific type of marketing, and so they are often better at it than a general marketing agency that simply utilizes that type of marketing. Let’s take a look at some of the different types of marketing agencies that are out there.

Social Media Marketing Agencies

One of the specialized types of marketing agencies that exist today is the social media marketing agency. Social media marketing companies are experts in this specific method of marketing. They know how to get social media followers, they know how to keep those followers entertained and they know how to get the right information to those followers without intruding into the social media experience. If you struggle with social media, consider using one of these agencies.

Direct Mail Marketing Agencies

direct mail marketing agencies are some of the most underutilized marketing agencies out there. That’s because with the Internet, people think that direct mail is no longer relevant. That’s just not the case at all. People still respond to direct mail advertisements. Depending upon the demographic you are targeting, people may even respond better to direct mail. What makes direct mail especially effective is that fewer people are doing it these days and so it is easier to get your message heard. You should find out more about direct mail agencies and consider using them.

Content Marketing Agencies

Another type of marketing agency is the content marketing agency. Content marketing is when you use content published on the web in order to be listed in the search engine results for multiple keywords, often attempting to rank as high as possible in order to create traffic to your website. Content marketing is often linked with blogs. A content marketing agency can do a great deal for a company that is not familiar with this type of marketing. Not only are they able to create amazing content that is likely to be shared, they know how to choose the right keywords and how to get that content optimize for those keywords. Plus, with search engine optimization, they are able to rank your company higher for keyword phrases that customers will be searching for.

Video Production Agencies

Video production agencies are another type of marketing agency that you should be aware of. Video is one of the most effective tools out there when it comes to marketing your business. Posting video content on YouTube can create a very loyal audience, and video advertising has been very effective as well. Video production agencies generally handle both the creation of the video in the marketing of it, with high production values and good writers to create a message that is going to be effective to your audience. If you struggle with creating your own video content online, consider using a video production agency.

General Marketing Agencies

Finally, there are general marketing agencies that do several different types of marketing. While other types of marketing agencies are focused on one specific area – even if they do offer other services – general marketing agencies are usually sort of the Jack-of-all-trades of the marketing world. They may do digital marketing, as well as create video and commercial content for online, television and even radio broadcasting. General marketing agencies are great if you want to go with many different marketing channels at once, but if you want to choose a specific channel, an agency that specializes in that is best.