Are you getting a low engagement rate at your virtual events? Then you are probably not doing something right.
Are you charging up your audience with live interactions during the event? If not, then now you know where you are lacking.
Engagement is the key factor to making your virtual event lively and successful. If you don’t know how to build that interaction, then use the top virtual event engagement tools. These tools will help you build two-way communication and better understand the audience’s level of interest and involvement.
We have curated a list of top engagement tools to be used in virtual events. Marketers are already using them to achieve 10x growth, and you can do it too.
Top 5 Tools to Boost Engagement in Virtual Event
1. Social Wall
Social Wall or Social Media wall for events have become one of the most trending ways to gain and hook the audience’s attention.
It adds to the content shared during the event. The best type of social media wall is the ones with real-time feeds. The audience can see fresh content and get involved in viewing them.
Some marketers even use it to display live posts created by the audience. For example, you are running a 2-day online workshop.
You can inspire and ask your attendees to share their thoughts and experiences on a social media platform while tagging your account and event hashtag. This will allow you to collect UGC and display them on your social wall.
Seeing their social media posts go live at your event will boost the audience’s excitement to appear often and actively participate in the event.
Using social media walls is beneficial, especially for events that run longer than one hour because there are many blank spots where the host is doing one or the other thing.
These points are crucial where the audience can easily get distracted and disinterested in the event. But using a social wall keeps them engaged during this time as well.
2. Virtual Photo Booth
Pictures are a memoir that people take with them when they attend any event. The theme-based photo booths were used at event venues to make them special.
But when the events shifted to the virtual space, these pictures and moments went out of plan. Alas, the technology helped us with creating virtual photo booths, where people can still take pictures and make memories.
These virtual photo booths have helped solve one of the biggest challenges that occur in virtual events, which is the uniformity in the physical environment of the attendees. People can click photos in the virtual booths with other attendees and make memories.
Your virtual events don’t have to be boring anymore! Add photo booths and allow your audience to engage.
3. Polls
The attention span of humans is very short, and with so many distractions in the surroundings, it becomes even harder to hold their attention till the end of the virtual event.
But using polls is one of the easiest ways to engage your audience throughout your virtual event.
The added advantage of polls is that the participation rate is very high. The attendees don’t have to do a lot to answer the poll questions.
If smartly curated, polls can also give you detailed insights into customer behavior and preferences. You can further use these insights to conduct detailed surveys and research as well.
4. Gamification
Games are another one of the most effective ways to boost audience participation in the virtual event; after all, who doesn’t love playing! Depending on your event theme, you can plan different types of games for your audience.
For example, playing a spin the wheel game is a great way to keep your audience hooked and entertained. Get your audience to do something and earn rewards to encourage participation.
5. Questions and Chats
These are some of the most underrated yet most used methods to engage the audience during any virtual event. People are not just there to listen to your guests but to interact with them. The best way is to open a direct communication channel for them.
Your audience can share their comments and even communicate with other attendees through the chat. It also opens networking opportunities for them. You can also add some moderators into the chat who can resolve the individual queries of the attendees.
The questions panel allows your audience to ask their questions directly from the speaker. The bonus is that it gives speakers the liberty to pick or decline questions as per their choice.
Final Thoughts
In conclusion, we can say that even the simplest of tools can help you boost engagement in virtual events by 10x. All you have to do is get started. So plan which of these tools you are using to make your next virtual event a hit.
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