Nobody can accuse clients of favouritism. They pick names randomly. Regular individuals don’t think twice when they choose companies. So, if you’ve done business with someone in the past, there’s no guarantee at all that the person will come back to you when they need help. They’re more likely to take their business elsewhere than to choose you. When you’re struggling to generate interest in your enterprise, make yourself memorable. As long as you’re in clients’ minds, there’s still hope for your company. Use these tricks to make your firm stand out.
Commit to Social Media
Your business needs to have an online presence. People use social media at least once a day. Since it’s such an important part of their lives, you should commit to social media. More precisely, create social media accounts that you won’t abandon right away. If your content dies on the vine, it’ll be much harder to redress. If you find out that Instagram isn’t the best use of your time, use Twitter. Or focus your attention on another platform. Think about what people are interested in. When it comes down to social media, individuals enjoy interactive content. Examples include infographics, video, polls and surveys, etc.
There’s nothing more important than consistency. It doesn’t matter if you publish on a daily basis or once a week. You need to stick to a schedule. If you’re addressing millennials, you have to be consistent with your social media messages. This will make it easier for generation Y to recognise your voice. They’ll know who you are and, most importantly, what you do. If your schedule isn’t consistent, you’ll end up confusing people. Wait until you piece of digital content is perfect. The biggest mistake you can make is to publish junk. It won’t get you anywhere. When you have the perfect blog post, post it right away.
Update your LinkedIn profile
Use LinkedIn to make sure that you reach your target audience. Before you communicate with your connections, tackle your LinkedIn summary. What you need is an eye-grabbing opening statement and some personality. Add a synopsis of your experience and detail what you can do for clients. Keep in mind the target audience when rewriting your summary. Decide what you want them to figure out about you and what you want them to do. A LinkedIn company page is for nothing if you don’t publish high-quality content. Deliver expert content. The posts will get shared and your business will win over followers.
LinkedIn is a place about your talents. If the message you’re delivering is old, you might want to make a few adjustments. An outdated profile says that you’re not trustworthy and you don’t have what it takes to help them out. Ouch! As you can see, it’s time to get to work. Update your profile and picture. If you have received any awards or honours, it’s a good idea to mention them. Don’t forget about recommendations. The testimonials that individuals or companies provide about you need to appear there. Use the recommendations to boost your exposure. You’ve got nothing to lose.
Send Out Gifts
Staying at the forefront of clients’ minds is quite easy when you’re a generous person. Individuals have the tendency to remember special gifts for a long, long time. Show your clients that you care by offering small attentions. The presents have to be in proportion to how much the person spends on your products or services. The holidays aren’t the best times to send out gifts. Send out corporate gifts when you feel like it. This way, you’ll stand out from the crowd of competitors and really impress.
Maybe you don’t have a clue about what people want. There are so many options that you can’t possibly decide. Well, look into people’s hobbies. That should give you an idea about what they might fancy. If you’re in need of ideas, here are a few:
- Chocolate covered strawberries
- Greenery in a pot
- A bottle of wine
- Smartphone accessories
Wrapping business gifts is no easy thing. Do you choose diagonal wrapping or Japanese-style wrapping? No matter what you settle for, make sure that you have plenty of lace ribbon. When your presents are all wrapped up and ready to go, use the ribbon to make a bow that’ll finish the look. Make sure that the package has your company logo imprinted on it. people will associate the gifts with your organisation. Put simply, it’s impossible that they will forget you.
Build an Email List
People are so busy nowadays that they barely have the time to communicate. Maybe individuals don’t have the time for a rendezvous, but they have time to check their emails. Actually, it’s the first thing they do in the morning. The email was one of the very first types of digital marketing. It has been used since 1990. Contrary to popular opinion, emails marketing isn’t dead. Sure, social media is a great way to reach customers and prospects, but emailing can work just as well. OptinMonster tells us that email is the first check of the day. This means that regular individuals check their inboxes before doing anything else. You see we’re getting at.
Take into consideration the trends when building your email marketing strategy. Marketers have been resorting to personalisation. In other words, they sent bespoke emails that contain relevant offers and ensure a positive communication experience. Personalisation is great. Do you want to know what’s even greater? Automation. Thanks to technology you can improve conversion rates and boost engagement with your company. An email gets sent when someone new joins the list. So, you don’t have to send out emails manually. All you have to do is monitor the progress of the campaign. That’s the beauty of automation.
To sum up, there are numerous strategies you can use to make sure that your brand remains at the forefront of clients’ minds. Make an effort if you want your company to experience long-term growth. Stay relevant and you’ll win over new business.
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