The marketers, in their quest to create a successful marketing campaign, tend to overlook some very important tools. They tend to forget about the different functions social media platforms offer.
Let’s take a video campaign as an example. Most of the marketers nowadays will instinctively use YouTube as the main platform to manage this campaign. It’s obvious why, YouTube is the most successful video sharing platform in the world, but the thing is, other platforms have a lot of reach, as well.
Facebook is a very good example. Even though its numbers are smaller than the YouTube’s, it still has 1.86 billion monthly active users. If you want to have a successful marketing campaign you should create video campaigns. Here are 7 methods you can use Facebook videos to create a video campaign and turn it into a successful one.
1. Use Facebook as the main video platform
The most popular video sharing platform is YouTube. Even so, Facebook offers an impressive range of tools you can use to make your video more attractive. These tools, combined with the high number of visitors, increase the chances of being seen.
One feature of the Facebook platform that will be very useful is the Autoplay. This feature plays your video while the users are scrolling down the page. Even though played silently, this tool gives you the opportunity to catch the user’s attention.
2. Use the Autoplay to your advantage
This feature is one of the main benefits you get while using Facebook to create a video campaign. The Autoplay will give you 4 seconds to present the most important aspects of your video. Use those 4 seconds to attract your viewers ’attention, make them ask for more and play your video.
Autoplay gives your viewers an in-depth look at your video and gives you the opportunity to increase its popularity. In those 4 seconds, you need to show the viewers the most attractive parts of your video. Once they did that, your marketing message reached its audience.
3. Generate unique content
Facebook is flooded with videos nowadays. In order to charm your followers and create a one of a kind experience for them, you need to create high-quality content. This way you’ll reward your followers by keeping them entertained and by giving them the latest news using Facebook.
A good tool Facebook has for this job is the Facebook Live function. It is very good in creating engaging videos and checking your audience’s attitude towards it in real time.
4. Describe the video
Even though you already have your viewers’ attention because of the autoplay, you can add more information about it in its description. By doing this you can tell your audience what the video is about and what they should expect to see. One of the best ways to do that is by resuming the video in a few short phrases. For a more attractive job, you can always ask professional for help. Essayontime can help you create very engaging descriptions.
5. Make them take action
Right, you created the video, the autoplay attracted their attention and after reading your description they decided to watch the entire video. What’s next? Well, you shouldn’t forget about the main purpose of your video, to make your followers engage with you.
You add Facebook’s call-to-action option to your video, thus encouraging your viewers visit your site or online shop. This way the video you created reaches its purpose, to create more traffic and to increase your numbers.
Another important feature Facebook has to offer it the call-to-action button on the cover photo. Considering the fact that is one of the most visible places in a Facebook profile, it will offer high visibility for your button, hence attract more viewers to it.
6. Create categories for your videos
Your viewer liked the video and wants to see more videos with this topic. The search, if it’s a long one, might discourage him and make him leave your page. You can help your viewer by creating playlists with the same topic. The longer it stays on your page, the greater chances you have to reach your campaign’s purpose.
7. Boost your visibility using ads
You might have a great video, but if your target audience doesn’t see it, it’s useless. Reaching your audience through organic methods (searches and shares) might give you some headaches. You can increase the chances of reaching your audience by creating an ad for your video.
Facebook ads give you the opportunity to pinpoint your audience because you can control lots of variables. You can set the age of the audience you want to target, the geographic area, the days when you want to reach them and many other variables. By defining these variables you drastically increase the chances of reaching your audience.
In order to have a successful video campaign you should know a few tricks to increase its visibility. By creating a brief summary of the video you can attract your viewer’s attention and make him watch it. Once he did that, you can reach your campaign’s target by adding a call-to-action button in order to make him engage with you.