Halo-halo is a popular sweet summer, refreshing dessert among Filipinos. Halo-halo recipe is mainly a mixture of sweetened preserved fruits, evaporated milk and crushed ice.
Selling halo-halo during summer season is common for most local households. And, because it is considered one of the best refreshing desserts in town, many Filipinos found a fortune in halo-halo business.
One good example of halo-halo business success story is from Rita Zaguirre who inherited a trademark made popular by her grandmother over the past 70 years- Aling Taleng’s Halo-halo. Their halo-halo business was started in 1933 in Pagsanjan, Laguna by Catalina Zaguirre, Rita’s grandmother, who started a halo-halo store in front of their house with only P10 as capital. Their customers, mostly neighbors, kept on coming back as they found the recipe of Aling Taleng’s Halo-halo to be different from all the others. Apart from traditional halo-halo, they combine different ingredients: kaong, leche flan, mongo beans, macapuno, sugarcane bits, kondol and ube. One can have a tall glass of refreshing halo-halo with seven ingredients in it, which they consider the secret of the family’s halo-halo business success.
Another halo-halo business success story is from Razon’s halo-halo. From a small eatery in Guagua, Pampanga, Razon’s has now become a growing chain of restaurants. In the small subdivision inside the town, during the late 1960s, they introduced the most simple but incredibly delicious halo-halo in town- the famous Razon’s halo-halo. What’s stunning about Razon’s halo-halo is that it is only composed of three main ingredients: leche flan, macapuno and saging na saba. But still, a lot of customers compliment their halo-halo recipe because of its softness and creaminess that melts easily in your mouth. This is probably the secret why Razon’s halo-halo became more and more popular.
The third Halo-halo business success story is from a young businessman Xavier Mercado. From tending a halo-halo stand 10 years ago, Mercado is now managing a restaurant built on a secret Ilokano recipe for the sweet summer concoction that Filipinos love- Halo-halo.
Armed with nothing but his love for his childhood treat and the support from his friends, Mercado opened his restaurant, Halo-Halo de Iloko, in 2004. His secret why his halo-halo business is a success is his passion for halo-halo. Mercado would personally cook the ingredients at their home. Then these are delivered to the restaurant. However, Mercado did not reveal the secret to his halo-halo ingredients which will remain a secret to the public.
Halo-halo Business Tips:
- Be creative and innovative to open up fresh ideas.
- Position your halo-halo business in a high density areas like near offices, schools, and residences.
- Make your prices affordable for the masses.
How to Make Halo-halo. Try this delicious mouth-watering halo-halo recipe. Most of halo-halo ingredients can be found at your local supermarket or you could even make your own unique halo-halo recipe.
- Sweetened red beans
- Sweetened garbanzos
- Sweetened saba banana
- Sweetened kamote
- Sweetened jackfruit
- Sweetened kaong
- Cooked sago
- Shaved/Crushed ice
- Ice cream
- Ube haleya
- Leche flan
- White sugar
- Half-fill a tall glass with your choice of sweets. Fill with shaved/crushed ice. Top with ice cream, ube haleya or leche flan. Serve with milk and sugar.
Sources: business.inquirer.net, agribusinessweek.com
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